Polishing Your Content Publishing

Process

Blend Conference September 13, 2014

Lisa Maria Martin | @redsesame

Who likes coloring?

Process?

The Writing Process

h"p://phdcomics.com/comics/archive.php?comicid=1732  

Famous Writers’ Sleep Habits & Literary Productivity

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t/up

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The Daily Routines of Famous Creative People

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ve-­‐rou

Bnes  

h"ps://www.youtube.com/watch?v=ZQ_MEFVx5jM  

Who *doesn’t* like coloring?

h"ps://twi"er.com/deathbearbrown/status/494649174928142336/photo/1  

We want a

repeatable, sustainable

process

because we want

repeatable, sustainable

results.

h"ps://twi"er.com/lucidplot/Bmelines/491607028209811456  

h"ps://twi"er.com/lucidplot/Bmelines/491607028209811456  

h"ps://twi"er.com/lucidplot/Bmelines/491607028209811456  

The Process™

If only publishing content were this easy.

Content strategy was supposed to make everything perfect.

Our workflow still has challenges.

h"ps://www.flickr.com/photos/magical-­‐world  

Slowdowns

h"ps://www.flickr.com/photos/leecraven/4667899925  

Unexpected gaps

Workarounds

h"ps://www.flickr.com/photos/kryshen/3860353364  

Broken tools

h"ps://www.flickr.com/photos/vivekjena/2992102316  

Crayons, man.

Spend time on content, not firefighting.

h"ps://twi"er.com/lucidplot/Bmelines/491607028209811456  

Use your skills.

You’re already thinking about:

Communication goals

Production

You’re already thinking about:

User needs Author

You’re already thinking about:

Inventories & audits Process

You’re already thinking about:

Tools & channels

Writing & editing

You’re already thinking about:

Sustainable pages

workflows

Strategist, strategize

thyself.

h"p://explodingdog.com/Btle/whywhatshouldibedoing.html  

The Process™

Real talk o’clock

h"ps://www.flickr.com/photos/68397968@N07/14118666380  

The (Actual) Process™

The (Actual) Process™

The (Actual) Process™

The (Actual) Process™

The (Actual) Process™

Map your

reality.

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edium.com

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• Roles & responsibilities • People • Timing • Tools

Pay attention to:

h"ps://www.flickr.com/photos/calsidyrose/4925267732  

• Write it. • Draw it. • Share it.

Make it visible:

h"ps://www.flickr.com/photos/jdhancock/7886707854  

What do we learn?

Is there a disconnect?

Is your team out of order?

Are your resources scarce?

Are you using the wrong tools?

Blame the CMS!

Blame the CMS! Don’t

Now what?

h"ps://twi"er.com/lucidplot/Bmelines/491607028209811456  

Mind the gaps.

h"ps://www.flickr.com/photos/bvi4092/14253264351  

Advocate for a better process.

• Approach • People • Resources • Tools

h"ps://www.flickr.com/photos/48685334@N00/4564784920  

Iterate and change.

h"ps://www.flickr.com/photos/pinksherbet/8658017263  

Be patient.

h"ps://www.flickr.com/photos/amagill/7798874692  

Fix your process now.

Do better work later.

Enjoy coloring.

Thank you.

Lisa Maria Martin | @redsesame