bizzy.io ·  7/19/16

BIZZY MARKETING TEARDOWN

Warby Parker

Oh hello there Warby Parker. I’ll just be taking a scroll through your website.

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I want to be friends with them. Maybe I need those new summer sunglasses. I’ll think about it as I scroll onward.

Oh hello there Warby Parker. I’ll just be taking a scroll through your website.

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Eyeglasses and sunglasses. That’s what they sell. Got it.

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Those eyes peering above the fold look interesting. I’ll keep scrolling to see what she has to say.

Eyeglasses and sunglasses. That’s what they sell. Got it.

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Ah. She is modeling summer eyeglasses. I don’t need those.

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At this point, I have forgotten about the cool shade-wearing-duo that I wanted to befriend. So I’d probably navigate away now. But, WAIT. No one has asked for my email address yet. Lost opportunity.

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Ah. She is modeling summer eyeglasses. I don’t need those.

Neat. I can visit a store. I wonder if there is one near me.

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Ok. A home try-on kit. Got it.

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Still no request for my email address. If I didn’t have my steadfast commitment to finding the email signup form, I’d be gone by now.

Ok. A home try-on kit. Got it.

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Ah. The summer. Now, I remember the aspirations I had when I first landed here.

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Ah. The summer. Now, I remember the aspirations I had when I first landed here.

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Do it. Ask me for my email address. I’m intrigued.

I like this. My purchase will do some good. I want to be a part of this company.

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I want to help. GET MY CONTACT INFO.

I like this. My purchase will do some good. I want to be a part of this company.

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I see the footer. So, I guess this is the end of the page. Nothing else for me here.

I want to help. GET MY CONTACT INFO.

I like this. My purchase will do some good. I want to be a part of this company.

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BUT, WAIT. FINALLY. Someone asking for my email address.

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BUT, WAIT. FINALLY. Someone asking for my email address.

Ok. So, I would have definitely missed this if I wasn’t actively looking for it. It’s pretty buried in the depths of the footer.

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BUT, WAIT. FINALLY. Someone asking for my email address.

Ok. So, I would have definitely missed this if I wasn’t actively looking for it. It’s pretty buried in the depths of the footer.

Let’s talk about why I should give you my email address. What does it mean to join the world of Warby Parker? Why would I want to stay in the loop? Give me a reason to care whether or not I am on your list. What will I get that I won’t get otherwise?

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I’ll bite. I look forward to learning what it means to join the world of Warby Parker.

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You are most welcome, Mr. Warby Parker. I look forward to seeing what you have waiting for me!

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Running to check my email

Got it!

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Intriguing subject line. I like fun stuff.

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Intriguing subject line. I like fun stuff.

Maybe the world of Warby Parker will be the blast I’ve been looking for in my glasses provider.

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Intriguing subject line. I like fun stuff.

Maybe the world of Warby Parker will be the blast I’ve been looking for in my glasses provider.

Let’s scroll.

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This top navigation looks like I am on the website. I am not sure why it’s here.

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This top navigation looks like I am on the website. I am not sure why it’s here.

But, you already said thank you when I gave you my email address. Where is the new fun stuff?

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This top navigation looks like I am on the website. I am not sure why it’s here.

Well that looks like a party. Parties are fun. I will keep going.

But, you already said thank you when I gave you my email address. Where is the new fun stuff?

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Ok. Not a party. I am a little disappointed. The story of Warby Parker is not quite what I expected.

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Ok. Not a party. I am a little disappointed. The story of Warby Parker is not quite what I expected.

Don’t worry? I wasn’t. But, now I am.

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Ok. Not a party. I am a little disappointed. The story of Warby Parker is not quite what I expected.

Not compelling enough for me to click. I am going to keep scrolling.

Don’t worry? I wasn’t. But, now I am.

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Hold on a second. Isn’t this what I just saw on the website?

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Hold on a second. Isn’t this what I just saw on the website?

YEP.

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Deja vu?

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Deja vu?

OH YEAH

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Deja vu?

OH YEAH

With nothing good to focus on, I shall continue being a scroll monster until you get me to stop.

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Warby Parker has glasses starting at $95. I knew that from the website too.

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Warby Parker has glasses starting at $95. I knew that from the website too.

The scroll monster will continue to scroll.

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Warby Parker has glasses starting at $95. I knew that from the website too.

The scroll monster will continue to scroll.

I don’t see any compelling reason to click on these social links.

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Fun facts?! YES. I am ready for the fun.

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Fun facts?! YES. I am ready for the fun.

I certainly wouldn’t mind a monocle.

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Fun facts?! YES. I am ready for the fun.

I certainly wouldn’t mind a monocle.

Actually. I am dying for one.

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Fun facts?! YES. I am ready for the fun.

I certainly wouldn’t mind a monocle.

Actually. I am dying for one.

Right now.

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Fun facts?! YES. I am ready for the fun.

I certainly wouldn’t mind a monocle.

But, the first thing that piqued my interest has no call to action. And it’s buried at the way bottom of the email.

Actually. I am dying for one.

Right now.

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We are at the end.

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Here’s the deal. I am inclined to unsubscribe. I don’t see any value (or promise of value) to staying on this list.

We are at the end.

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Here’s the deal. I am inclined to unsubscribe. I don’t see any value (or promise of value) to staying on this list.

I have already seen all of this information on the website, which is where I signed up for the email list in the first place.

We are at the end.

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Here’s the deal. I am inclined to unsubscribe. I don’t see any value (or promise of value) to staying on this list.

I have already seen all of this information on the website, which is where I signed up for the email list in the first place.

I was hoping for fun stuff. Instead, I got a reformatted version of the website.

We are at the end.

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THE END. bizzy.io ·  7/19/16

BIZZY MARKETING TEARDOWN