Post on 02-Jun-2020
BOOTCAMP30 Day Biz BuilderBOOTCAMP
Online Marketing Foundations For SuccessNeeds:
• Strategy
• Real Estate (Website)
• Assets (Graphics, Promotions, Product Images)
• Distribution (Social Media, SEO, Advertising)
• Lead Capture (Email List)
• Buyers Journey (Process to Purchase)
Strategy Includes• Goals
• Revenue Goals • Whats your annual, monthly, weekly, daily revenue goal?
• Product Goals • What are we selling? • How much are we selling it for? • How many do we need to sell?
• Growth Goals • What are doing to increase revenue?
• Adding products? • Upsells? • Advertising?
Real EstateYour Website:
• The destination for you to drive buyers
• Should have a pixel on site for retargeting (Choose your advertising platform)
• Make collecting data a priority
• Buyers Journey should be as easy as possible
AssetsWhat do you have to promote your business?
• Product Images
• Social Media Graphics
• Flyers
• Promotional Graphics
• Blog Posts / Articles
• Videos
• Email List
• Buyers List
One Piece of Content (Done Correctly)
• Drives Traffic • Attracts Your
Ideal Customers • Collects Leads • Increases Exposure • Generates Sales
DistributionWhere are you distributing content to attract buyers?
• SEO
• Facebook Groups
• Advertising
• Email Marketing
Lead CaptureEmail Capture or Facebook Bot
• Pop Ups
• Full Page
• Exit Intent
• Page Specific
• On Opt In Pages
Free Offers
post adarticlevideopintweetinstagram imagestory
free trial free shipping discount / coupon pdf guideconsultationstrategy call webinar
collect emails paid offers
DistributionIncentive
Goal
Buyers Journey
• Awareness through Distribution
• Desired Action
• Paid Offer
An Example of Online Marketing
Selling Monthly Marketing Solved
1. Created 3 Blog Articles
i. Relevant to Target Customers ii. Relevant to What We’re Selling iii. Optimized For Leads
Blog Post 1
Blog Post 2
Blog Post 3
Creating Content Tool Tips
•Buzz Sumo •Pinterest •Reddit
More Ideas
1) Survey your audience 2) Review FAQ’s 3) Google Search
Optimize For Leads
Flash Back
LeadMagnet
Create a Freebie for your Audience
Why is this so important?
1. Helps you CAPTURE traffic. 2. You own your list. 3. You can contact at any time 4. You can automate a sales funnel 5. You can market to them in the future 6. You can advertise to this audience
(And create audiences that look like this audience)
Free Offers
post adarticlevideopintweetinstagram imagestory
free trial free shipping discount / coupon pdf guideconsultationstrategy call webinar
collect emails paid offers
DistributionIncentive
Goal
For This Funnel
I use a tool called LeadPages
Optimize For Leads
Optimize For Leads
Optimize For Leads
Drive Traffic
•Social Media •Advertising (Pinterest + Facebook)
Traffic Channels For This Funnel
BlogSocial Media
SEO Paid Ads
Guest Posts
BacklinksContent Aggregators
Social Media Share Buttons
Sharing Multiple Times
Traffic is Everywhere
Quick Bonus
Traffic Channels You Can Use Regularly 1.Facebook Page 2.Facebook Groups 3.Facebook Live 4.Facebook Stories 5.Facebook Messenger Stories 6.Facebook Messenger Bots 7.Pinterest 8.Pinterest Tribes 9.Pinterest Group Boards 10. Instagram Posts 11. Instagram Stories 12. Instagram Live 13. Twitter 14. Twitter Group Chats
15. You Tube 16. Snap Chat
17. Email Marketing 18. Affiliate Marketing 19. Webinar 20. Blogging 21. Guest Blogging 22. Linked In Posts 23. Linked In Messages 24. Linked In Groups
Social Media Do’s and Do Not’s
Do• Post REGULARLY • Provide Value • Be Consistent • Post Offers Frequently
Do Not
• Pitch Pitch Pitch Pitch • Promote Promote Promote
Our Traffic Strategies
Social Media Posts• Facebook Page • Facebook Group • Pinterest • Twitter • Instagram
To Articles
Paid Traffic Strategies
Facebook Ads
Paid Traffic Strategies Pinterest Ads
We Sell With Email Sequencing
Automation Magic of Email Marketing
Email Sequencing
Together1. Know what you’re selling and to who 2. Decide on Content Strategies and Create
Promotional Content 3. Optimize For Leads 4. Drive Traffic 5. Email Sequencing
What a funnel looks like
Ads Facebook Post Posts in Group
Pins Tweets
Instagram Opt In
Email Sequence
Last Chance
Offer
OfferArticles with Opt In
Social Media
Online Marketing Foundations For SuccessNeeds:
• Strategy
• Real Estate (Website)
• Assets (Graphics, Promotions, Product Images)
• Distribution (Social Media, SEO, Advertising)
• Lead Capture (Email List)
• Buyers Journey (Process to Purchase)