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User Generated Content (UGC)User Generated Content (UGC)Listen for market insights into patient psyche to understand treatment decision processesdecision processes

Creates verbatim buzz for your brand (+/-)

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Ed Burnett

Dose of Digital Wiki

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Disclaimer:

The content available from the Johnson & Johnson health channel is for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Reliance on any information provided herein is solely at your own risk.

S d h i d i l i f f h i id hiSome producers have received nominal compensation for use of their videos on this channel. Their views and opinions are their own, and not those of the Johnson & Johnson Family of Companies. Dr. Nancy Snyderman was formerly employed by Johnson & Johnson Services, Inc.Comments are subject to approval. Comments which are off-topic, offensive, or promotional, will not be posted.

Neither Johnson & Johnson nor any of its operating companies (Johnson &Neither Johnson & Johnson nor any of its operating companies (Johnson & Johnson) are responsible for third-party materials appearing on the Johnson & Johnson health channel, including but not limited to linked third-party videos, linked third-party sites, and third-party advertisements. J&J does not control or endorse this third-party content and makes no representations regarding its accuracy. ©Johnson & Johnson Services, Inc. 2008-2011

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Disclaimer on landing at Info tab:Name:THE COALITION TO PREVENT DEEP-VEIN THROMBOSIS (DVT)Category:Organizations - AdvocacyName:THE COALITION TO PREVENT DEEP VEIN THROMBOSIS (DVT)Category:Organizations Advocacy OrganizationsDescription:This page is not intended as a forum for discussing sanofi-aventis’ or other companies’ products. As such, Postings that contain product discussions will be removed by sanofi-aventis. Please visit www.sanofi-aventis.us/live/us/en/layout.jsp?scat=8D52920D-5655-4CCB-A499-EE05C6172519 for information on sanofi-aventisproducts. For product-related or other questions, please visit contactus.sanofi-aventis.us/default.aspx to contact the appropriate sanofi-aventis department.

Deep-vein thrombosis (DVT) is a common but serious medical condition that occurs when a blood clot forms in one of the large veins, usually in the lower limbs. A complication of DVT, pulmonary embolism (PE), can occur when a blood clot breaks loose and moves into the lungs, where it blocks circulation to these vital organs, creating a life-threatening condition.

Up to two million Americans suffer from DVT each year, approximately 300,000 deaths annually result from PE, the majority of which result from DVT – more than breast cancer and AIDS combined. DVT-related PE is the most common cause of preventable hospital death.

The Coalition to Prevent DVT is a group of more than 60 organizations who have joined the Coalition in a unified effort to raise awareness of DVT among consumers, healthcare professionals, policy-makers and public health leaders.

A key to reducing your risk for DVT is talking to your doctor.

To join us for regular updates please go to http://www.preventdvt.org.

This site is not intended to provide information on products. This site will be reviewed. Individuals who submitted volatile statements may be notified and their posts may be removed. (read less)This page is not intended as a forum for discussing sanofi-aventis’ or other companies’ products. As such, Postings that p g g p p , gcontain product discussions will be removed by sanofi-aventis. Please visit www.sanofi-aventis.us/live/us/en/layout.jsp?scat=8D52920D-5655-4CCB-A499-EE05C6172519 for information on sanofi-aventisproducts. For product-related or other questions, please visit contactus.sanofi-aventis.us/default.aspx to contact the appropriate sanofi-aventis department.

Deep-vein thrombosis... (read more)Privacy Type:Open: All content is public.

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and his blog features many examples from Mayo. His "University" is filled will self-paced course work on everything from high level concepts and strategy development (e.g. 35 Social Media Theses) to meat and potato how to's (e.g. Twitter 102: How to create a Twitter Account). I read all his blog posts.

and mostly blogs about Pharma social media applications, however he has started a Wiki on health care social media and it links to...

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Note behaviors of women

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Note engagement of women

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