Post on 12-Nov-2014
description
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Make machine data accessible, usable and valuable to everyone.
Spelunking:
Splunking:
to explore underground caves
to explore machine data
>50% CAGR per year of the digital universe
>4x1027 IP Addresses per human
>6 BillionMobile phones in use worldwide
>3 BillionSocial media accounts in useworldwide
>$130bn Public cloud market size (Gartner)
>40 trillion GBDigital universe size in 2020(IDC & NY Times)
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Key Digital Trends
CLOUD MOBILE
SOCIAL INFORMATION
What’s the value of all this data? VALUE?
What Does Machine Data Look Like?
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Sources
Care IVR
Middleware Error
Order Processing
Machine Data Contains Critical Insights
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Customer ID Order ID
Customer’s Tweet
Time Waiting On Hold
Twitter ID
Product ID
Company’s Twitter ID
Sources
Care IVR
Middleware Error
Order Processing
Customer IDOrder ID
Customer ID
Machine Data Contains Critical Insights
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Order ID
Customer’s Tweet
Time Waiting On Hold
Product ID
Company’s Twitter ID
Sources
Care IVR
Middleware Error
Order Processing
Order ID
Customer ID
Twitter ID
Customer ID
Customer ID
COMPLEMENT TRADITIONAL
TOOLS
REAL-TIME BUSINESS INSIGHTS
NEW CLASS OF DATA FOR BUSINESS ANALYTICS
ENRICH MACHINE DATA WITH
STRUCTURED DATA
FASTER INSIGHTS FROM
BIG DATA
BUSINESS OPERATIONS
ANALYSTS
DIGITAL MARKETING
DATA ANALYSTS
SCIENTISTS
Big Data For Everyone
ITDEVOPS
ARCHITECTS
LOBMANAGERS
Data -> Value (today)
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Collect Prepare Ask
Data -> Value (ideal)
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Collect Prepare Ask
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1. Do you know what questions to ask your data?
“Tell me everything this customer has ever done”“Show me how market conditions effected sales”
“What’s the entire data center capacity right now”“I need to see a global view of security risks”
2 questions for your company
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2. Could you ask these questions before you embarked on big data?
“There is too much data for it to be feasible”“It is too expensive and the data isn’t shared”
“The data is moving too fast to use”“What is this data going to give me”
2 questions for your company
Customer examples
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Data variety- 3TB per day
Mobile banking,branch & ATM
Customer, transaction & business analytics
Market sharebusiness distribution
OPERATIONAL INTELLIGENCE AT TOP 10
EMEA BANK
Data VarietyNetwork data App management & IT Ops
Internet banking user tracking
ATM usage insight & competitive dataMobile banking business analytics
19“Splunk everything”
1TB a dayCentral emergency
response teamBaseline “normal”
monitor for deviationDetect & prevent
security issues
SECURITY OPERATIONSAT A LEADING TELCO
Baseline normal – spot deviationNormal
20 errors per 15 minutes
Not normal 4500 errors
per 15 minutes
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Accelerated dev cycleMore time to innovate
Less abandoned shopping baskets
Operational visibilityBusiness insight
Customer activitydashboards
RETAIL CUSTOMERDIGITAL INTELLIGENCE
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Customer Activity Tracking
SPLUNK’S “SECRET SAUCE” LEVERAGE OUR CUSTOMERS
Better customer decisions
Analyze the success of campaigns as well as one-off promotions in real time
Proactively adjust campaigns in real-time based on customer behaviour
Device & promotion trends
Which devices (iPhones, Androids or Kindle Fires) are being used to place orders
Where and when it is more lucrative to run promotional campaigns- real time
Revenue insights
Online sales data across entire network of more than 10,000 stores
Visualize key metrics - orders per minute/per store, popular pizza and what coupons
REAL TIME MARKETING INTELLIGENCE
SELF-SERVICE CAR ANALYTICS
Automation Data
CAN DATASystem
Real Time Analytics
Data Velocity - Ford Connected Cars
Thank you