Post on 17-Jul-2020
(BIG)DATA!Hot and available technologies
Big Data
Big data[1][2] is a collection of data sets so large and complex that it becomes difficult
to process using on-hand database management tools or traditional data processing
applications. The challenges include capture, curation, storage,[3] search, sharing,
transfer, analysis,[4] and visualization. The trend to larger data sets is due to the
additional information derivable from analysis of a single large set of related data, as
compared to separate smaller sets with the same total amount of data, allowing
correlations to be found to "spot business trends, determine quality of research,
prevent diseases, link legal citations, combat crime, and determine real-time
roadway traffic conditions."[5][6][7]
Why?
• Send the right message to the right person , on the right time
• Help the advertiser make more money at the lowest advertising costs
• Increase publisher’s revenue at lowest possible cost
• Increase efficiency in the buying/selling process
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Challenges
• The right person has approx 7 billion variations
• In most developed countries reachable via 3-5 different devices
• Everybody loves his/her privacy
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
What’s hot and available
• Programmatic buying /selling technologies
• More options towards rich media /mobile
• Second screen advertising ( screen6)
• Multi screen advertising
• Performance marketing control
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Performance Marketing control
• Container tag
• What happens before the Conversion?
• What is the cross channel performance
• Conversion Attribution
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Suppliers
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Case : Doc Morris ( Germany)/ car lease (NL)
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
By Channel
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
By Publisher ( case Dutch carlease company
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Introducers/Influencers/Closers
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Introducers/Influencers/Closers
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Follow full customer journey to conversion
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Filter SEA/SEO on your brand keyword
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Conversion Setup : Weights
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Conversion : cookie lifetime
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Conversion Setup : Conversion Attribution
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Add costs /revenues
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Follow results in real time
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl
Thank you!Marcel Udo
Managing Partner
Email: marcel@strictlydigital.nl
Cell: +31629013501
mjudonl
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl