Big Ideas For a Big Q4!

Mike Mahone / Dave CasperRAB - Dallas

Our Agenda1. A look at Q4 research

– Business conditions– Consumer habits– Best prospects

2. Proposal ideas3. Great commercial ideas4. Cross promotion ideas5. More commercials6. Copywriting techniques7. And more commercials8. Alternative Revenue

ideas9. And even more

commercials

RAB Research• MRI – Holiday Business• Consumer confidence• Consumers plan to spend

$923 on gift giving• Wish list: electronic

gadgets• 10 business categories

that excel in December

Proposal Ideas• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]

Examples ofSuccessful

Commercials• [spot title]• [spot title]• [spot title]• [spot title]• [spot title]

Cross Promotions

1 Great idea + 2 Clients 3 Win-Win-Win

Benefits1. Promotional partners

get better results than they can afford on their own

2. Customers’ experience is enhanced

3. You close more business

Cross Promotion

Idea #1• Donuts and oil changes?• Donut shop buys Radio and

provides certificates• Oil change center buys Radio

and provides discount coupons

• Donut customers get discount oil change coupon

• Oil change customers get donuts

Cross Promotion

Idea #2• Dry cleaner and Italian

restaurant?• “Best dressed pasta in town”• Dry cleaner buys Radio and

gives discount on shirts to any customer of the restaurant

• The restaurant buys Radio and gives 2 for 1 special to dry cleaner customers

Examples ofSuccessful

Commercials• [spot title] [Christmas

cross promotion example]

• [spot title]• [spot title]• [spot title]• [spot title]

Alternative Revenue Ideas

• [idea]• [idea]• [idea]• [idea]• [idea]• [idea]• [idea]

Examples ofSuccessful

Commercials• [spot title]• [spot title]• [spot title]• [spot title]• [spot title]

Dave CasperSVP, RAB Servicesdcasper@rab.com

Thank you for joining us!

www.rab.commember_response@rab.co

m1-800-232-3131