5 WAYS BIG DATA WILL REVOLUTIONISE MARKETING

74% of the UK population

will be constantly connected to the internet

BY THE ENDOF 2014

WE WILL HAVE DEVICES ASSISTING US WITH WHATEVER WE NEED, WHATEVER WE DO AND WHEREVER WE GO

ALL OF THE TOUCH POINTS WE USE LEAVE A TRAIL OF DATA THAT IS PICKED UP BY MARKETING, DIGITAL AND RESEARCH AGENCIES

NOW CONSUMERS ARE EITHER ASLEEP OR AWAKE

REAL, ACTIONABLE, DATA COLLECTED ACROSS THE GLOBE

= BIG DATA

Through BIG DATA, Marketers can now communicate messages that not only resonate with consumers, but find them where and when the information is most needed

AT DIGITAL ANNEXE WE BELIEVE BIG DATA IS GOING TO REVOLUTIONISE THE MARKETING INDUSTRY

IN 5 KEY WAYS

1 REAL CONSUMER UNDERSTANDING

Big data provides massive insights into consumer behaviour, this information translates into unique personas

and better understanding of the aspirational audience of any brand

Digital has changed the way digital marketing agencies work in a number of ways:

2 REAL TIME ANALYSIS

• Real time monitoring of consumer actions and reactions• Agile testing of ideas, platforms and functionalities• Real time optimisation of activities

PAST

3 MARKETING WILL FOCUS ON HARD METRICS

PRESENT

In the past, brand trackers were used to measure brand activities and

performances

We can provide clients with factual qualitative and quantitative insights that can measure the effectiveness of any kind of marketing activities

from brand to conversions

Through the analysis of old consumer patterns we can now forecast consumer behaviours and deploy marketing activities that adapt to market conditions

4 PREDICTIVE ANALYTICS

42% 58%

5 GEEKS WILL INHERIT THE EARTH

The future is neither left nor right brained. In digital marketing you will have to have a high level of numeracy, creativity, and

consumer understanding to reach your mobile and always connected consumers

OUR APPROACH?

CREATIVITY | ANALYTICS | INNOVATION

Sean Singleton is the Managing Director of Digital Annexe@DigitalAnnexe | +44 (0)845 456 6042 | hello@digitalannexe.co.uk

This is an abridged version of a blog post published on The Marketing Society http://bit.ly/DA5WaysBigData

digitalannexe.co.uk