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Why Social and why now?

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Source: Adobe Digital Distress 2013

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Source

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On average, 33% of people say that the number of social shares on a product is likely to influence

their purchase decision

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Facebook is the third most popular internet property

Source

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Source

…and comes second for amount of time spent

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Source

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Source

Twitter Ads have been one-third the cost of other paid channels we use.- Cameron Uganec, Hootsuite

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StumbleUpon: Get rewarded for good paid content with free

organic stumbles

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Twitter: Only pay for the action you want

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Objective-based campaigns:

• Followers

• Website clicks or conversions

• Tweet engagement

• App installs or engagement

• Leads on Twitter (data capture)

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Source

Facebook ad revenue showing significant growth

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Source

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Facebook benefits Unpublished posts

Custom & Lookalike Audiences

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Twitter benefits Custom Audiences

Steal competitors’ followers

Only pay for actions that meet objectives

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LinkedIn benefits Target by job title, industry etc

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Instagram introduces better analytics

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Source

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Facebook launches cross-device reporting

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Source

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Snapchat working on snapchat discovery

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Source

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Facebook ad revenue showing significant

growth

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Source

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Pinterest testing self-serve ads

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Source

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Use social insights and demographic data

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Display can learn from PR/SEO activity

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Retargeting can leverage content marketing

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Thanks!

Laura Crimmons

Social & PR Manager

@lauracrimmons

laura.crimmons@branded3.com