Post on 03-Oct-2018
9/25/2009
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Beyond The Tri-Fold September 24, 2009
11am PST / 2 pm EST
For the audio part pls select
Mic & Speakers
Or
Telephone
www.neenahpaper.com
9/25/2009
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Trish WitkowskiTrish Witkowski
Founderfoldfactory.comCreator of the FOLDRite system
Why is folding so important(and awesome)?
Ponder this:
Now ponder this:
• An error caught in the bindery is the most expensive error you can make
• Folding, done right, is a powerful way to communicate a message
• It’s dimensional, and always a surprise
• There are many, many more options than you think
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Folding 101: Folding Lingo
Flat size vs. Finished size
Folding 101: Folding Lingo
Parallel folds vs. Right Angle folds
Folding 101: Folding LingoPop quiz: Can you describe these folds?
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Folding 101: Folding Lingo
Broadside folds vs. Short folds
Automated vs. Semi-automated vs. Hand folding
• Automated or mechanical folding is done entirely by machine
Semi automated folding is done partially by machine
Folding 101: Folding Lingo
• Semi-automated folding is done partially by machine, partially by hand
• Hand folding is the solution when a fold is too difficult to produce by machine, difficult and small quantity, or if required finishing equipment is not at the facility
• Almost all folding styles can be automated if the quantity is high enough
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Produced on Standard Horizon AF-566T4F buckle-buckle automated folder
SteppedAccordion with Angled trim
What is folding compensation, and why should you care?
Paper is dimensional, and for one panel to fold into another,
Folding 101: Folding Compensation
the fold-in panel must be slightly shorter
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Folding compensation – general guidelines
• Single sheet compensation averages 3/32'' (+/- 1/32)
• Double sheet compensation averages 1/8 – 3/16''
Folding 101: Folding Compensation
• Ask your printer for a diagram, or use a template for best results
Folding 101: Folding Compensation
Guidelines for file setup
• DON’T float your layout on a larger sheet with crop marks – build your file to trim size
DON’T send two files one for side A one for side B• DON’T send two files, one for side A, one for side B –send one, two page file (or one page if one-sided)
• DON’T work backwards – get the file right at the start, rather than planning to go back and fix it later
• DON’T expect your printer to fix your file for you –that’s not cool (and you’re handing over control)
Folding 101: Folding Compensation
Do you really want to give up control?
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The Accordion Family of Folds
Folding 101: Folding Families
The Basic Family of Folds
Folding 101: Folding Families
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The Exotic Family of Folds
Folding 101: Folding Families
The Gate Family of Folds
Folding 101: Folding Families
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The Parallel Family of Folds
Folding 101: Folding Families
The Poster Family of Folds
Folding 101: Folding Families
The Roll Family of Folds
Folding 101: Folding Families
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Folding 101: Folding and Paper
Understanding grain direction and folding
• A fold with the grain offers good dimensional stability
• A fold against the grain has greater potential for i / t ti d t l fl t f ldexpansion/contraction, does not lay as flat as a fold
made with the grain, and can cause cracking
• Not every fold can be with the grain, but your printer will try to make the most critical folds with the grain
• If you must fold against the grain, scoring can help
Folding 101: Folding and Paper
When should you consider scoring?
• First of all, what is scoring?
• In what situations is scoring recommended?
• Is there only one way to score?
• Is scoring expensive?
Folding 101: Folding and Paper
Choose wisely when it comes to paper
• Keep your audience and end use in mind
• When in doubt, order a paper dummy
• Is it going in the mail? Consider size, weight, auto insertion, and envelopes
• On a tight budget? Ask for a “house” sheet or a recommendation
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Letter Fold with Short Cover
Designing for Folded Materials
Order of information changes with the folding styleMake a mock-up and pass it around to be sure your marketing message is being communicated properly
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Designing for Folded Materials
Other notable design issues
• Beware of color breaks and heavy ink coverageat the fold
Pay attention to your proofs• Pay attention to your proofs
• Investigate first, sell second
• Make friends with your printer, your postal service, keep the dialogue open
Designing for Folded Materials
Be smart, send a dummy
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To watch short videos of the folds shown in this Webinar, go to foldfactory.com/webinar
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Contact me:trish@foldfactory.com
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