Beyond the codewith @raresva

Looking beyond the code

• Apps are made out of code

• What do we see beyond the code?

Takeaways

1. A checklist

2. Relationships

3. Mindsets and operating models

What are we doing when we code?

In·no·va·tion

noun

1: the introduction of something new

2: a new idea, method, or device

In·no·va·tion

3 bad reasons to innovate:

1. To differentiate your product/service

2. To be original

3. To satisfy your ego

innovation ≠ invention

Monetization hexagon

Foundation

Communication Monetization

Source: FatDUX (Eric Reiss) http://www.slideshare.net/ericreiss/u-xcamp-cph-print

Concept Conditions

Quick wins

RecurringrevenueEnvironment

Platform

UsefulAffordable

Easy to adopt

Business criticalAddictiveIntrinsic value

ShowcaseConduit

Social system

Well defined marketMulti-channel capabilityCross-channel conversions

IncentivesRewardsCross-sales

SubscriptionsUpgradesScalability

KungFu

• Embrace

• Value

• “seek help”

• Tools (not just system.out)

• Hug an Ops

Operating models

• Not all software needs to be done the same way

• Not all development teams are the same

• Not all developers like to work in the same way

• There is no “this approach is better” rule. Fit for purpose not religion.

• Bi-Modal is limited

Pioneers

Credit: Simon Wardley

Settler

Credit: Simon Wardley

Town Planner

Credit: Simon Wardley

ColleaguesReal needsPractices

Be aware!

Rares Vasilescu

The Age of Understanding

rvasilescu@sdl.com

@raresva