Beyond “cut & paste” communications: how innovation in digital channels is shaping the sustainability agenda

James Osborne, Lundquist Torino, Fiat Industrial Village, 9 November 2012

Agenda

Alessandro Bastoni, Head of Digital Identity and Web Activities,

Telecom Italia

Martin Smith, Chairman, 3BL // Founder, JustMeans

Charlotte Rademaekers, Founder & CEO, Call2Action

Moritz Neutard, Business Development Manager, Innocentive

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Are you?

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The most important Facebook number

“What does that mean? That Facebook is for real. That “active users” are active

when it comes to bringing friends online. The network has matured into a thriving

marketplace of friends, one where we self-organize into the same kind of tribal

groups etched into our evolutionary history”

Chris Taylor, Mashable (Oct 5 2012)

Who’s using social media for CSR?

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What’s expected of corporate social media use?

The situation in Europe today

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The CSR community on Twitter

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The CSR community on Twitter

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Social media & partnership

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Social media & partnership

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CSR & visual communications

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http://pinterest.com/lundquistsrl/visualising-csr-common-practice/

Data visualisation

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Thank you

James Osborne

james.osborne@lundquist.it

Twitter: @jabosborne

Lundquist

Via S. Maurilio 23

20123 Milan, Italy

Tel. + 39 02 36754123

Web: www.lundquist.it

Blog: www.lundquist.it/blog

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