WE ARE

BEVERLY HILLSPOLO CLUB

Established 1982

BEVERLY HILLS POLO CLUB® established in 1982, is a worldwide fashionbrand. The brand’s trademark Horse & Rider logo evokes the relaxedelegance of the Southern California lifestyle, and at the same time,images of competitive sport, individual strength and affluence.

Although the brand is relatively young in the market place, ithas won an impressive number of plaudits and accolades.

BEVERLY HILLS POLO CLUB® was nominated recently atMAPIC, the Global Retail Shopping Centre Forum, amongthe top five Best Fashion and Footwear Retail Conceptsfor 2015.

BEVERLY HILLS POLO CLUB® was recently nominatedas one of the TOP FOUR Best Emerging Market Retailerof 2016 in all retail selling categories by RLI ofLondon, the key publication for the InternationalRetail industry.

T H E S T O R Y

T H E C U L T U R E

The BEVERLY HILLS theme conveys a culture of luxury, success,style and comfort. The game of POLO, known as The Sport of Kings, reinforces these aspirational qualities. CLUB membersproject self confidence, strength of character, and a refinedsense of style. They live a lifestyle grounded in luxury, onethat is warm and sociable, as well as exclusive.

Owing to the b rand ’s resound ing g loba l successwi th in the Fash ion Re ta i l ca tegory, Bever ly H i l l sPo lo C lub iden t i f ied the need fo r a s imi la rL i fes ty le b rand w i th in the Fragrance andPersona l Care Ca tegory wh ich a ims too f fe r A f fo rdab le Luxury to the Asp i r ingConsumer.

Tha t is when the concep t o f 1982Spor t Range o f Deodoran ts andFragrances was born .

T H E P O S I T I O N I N G

One of the Fastest Growing Lifestyle FashionBrand across Apparels, Watches, Shoes,Sunglasses, Accessories, Bath & Bedding Categories, Beverly Hills Polo Club istoday present in more than 100countries with 1000 Beverly HillsPolo Club’s exclusive fashionboutiques and shop-in-shopstores.

G L O B A L F O O T P R I N T S

O U R O P P O R T U N I T YTo es tab l ished the b rand in the A f fo rdab le Luxury segment fo r Asp i ra t iona l Customers .

Premium Brands

Mass Brands

O U R B R A N DP O S I T I O N I N G

O U R P O S I T I O N I N G :A F F O R A B L E L U X U R Y

PRODUCT RANGE

1982 SPORTS RANGE

MEN’S EAU DE TOILETTE100ml & 50ml

MEN’S DEODORANT SPRAY175ml

MEN’S ROLL ONS50ml

WOMEN’S EAU DE PARFUM100ml & 50ml

150mlWOMEN’S DEODORANT SPRAY

50ml

WOMEN’S ROLL ONS

GIFT SETS

Body Fragrance 150ml + EDP 50ml

Deodorant Body Spray 175ml + EDT 50ml

Body Fragrance 150ml + EDP 100ml

Deodorant Body Spray 175ml + EDT 100ml

Deodorant Body Spray Twin Pack 175ml Body Fragrance Twin Pack 150ml

A rich fragrance starting with hintsof pink pepper, cardamom, saffronand nutmeg. The heart turns strongand masculine with notes ofgeranium and myrrh leading to atrial of precious oud, patchouli,leather and incense.

A warm and masculine fragrance,opening with notes of precious woodsand oriental spices that lead to avibrant, smoky finish

A woody floral musk fragrance. Topnotes of rosemary, pimento and rosede mai blend to a heart of orris root,jasmine and neroli, leading to a basenote of sandalwood, patchouli, vetiverand cedar.

MEN’S RANGE:FRAGRANCE NOTES

Deodorant Body Spray: 175ml EDT for Men: 100ml & 50ml

A balanced fragrance of freshness andcharisma. Refreshing citrus top notesof lemon, mandarin and bergamotleading to a luminous heart ofpatchouli, cedar and vetiver, blendingto a harmonious finish of grey amberand musk.

A fun filled fragrance, opening witha bright top of oranges, tangerineleaves, lime and bergamot. The hearthints of tuberous mixed with violet,evoking gardenia like opulence. Asensual combination of patchouli,vanilla and honey

Classic fougere refreshed withlavender and modernized withtransparent floral notes of muguetand neroli, evoke an aquatic theme.Sandalwood and amber are crownedby a mossy touch for a playful finish

Body Fragrance: 150ml EDP for Women: 100ml & 50ml

A sparkling floral fragrance with atop note of raspberry sorbet and bloodorange. The delicate floral heartblends honeysuckle, orange blossomand osmanthus leading to a woodyoriental dry down evoking cashmerewood, vanilla, musk and hints ofamber

A lively and exotic fragrance forwomen. Crisp notes of citrus andpassion fruit blend with a slightlyaquatic and floral heart of waterjasmine, water lilies and violet leaves.The feminine bottom suggests at thesweeter aspects of cedar wood, muskand vanilla

WOMEN’S RANGE:FRAGRANCE NOTES

OUR GUIDE TOIn-Store Merchandising

OUR

Planogram Guide

Essential Points for Product Planogram

Products have to be placed on the top shelf

1982 product sequence has to be followed

OUR

Planogram Guide

Beverly Hills Polo ClubMen’s DeodorantPlacement in an in-store shelf

Product not on top

shelf

SequenceNot

followed

OUR

Planogram GuideBeverly Hills Polo ClubMen’s Eau De ToilettePlacement in an in-store shelf

Product not on top

shelf

SequenceNot

followed

OUR

Planogram Guide

Beverly Hills Polo ClubWomen’s Eau De ParfumPlacement in an in-store shelf Sequence

Not followed

Product not on top

shelf

OUR

Planogram Guide

Beverly Hills Polo ClubWomens DeodorantPlacement in an in-store shelf

SequenceNot

followed

Product not on top

shelf

OUR

Planogram Guide

Products should NOT be placed in

Dumpbins

OUR

IN-STORE SUPPORT

The Planogram

POSM – Counter Tops

POSM – Display Stands– Deodorants, Eau De Toilette, Eau De Parfum

POSM – Display Stands – Deodorants

POSM – Display Stands – Roll On Deodorants

POSM – Gondola Dressing

Wobblers Shelf Strips

Wobblers

POSM – Wobblers, Shelf Strips

POSM – Wobblers, Shelf Strips, Danglers

Brochure Blotter

POSM – Brochure, Blotter

POSM – Pillar Branding

Facebook Posts

Mailers – ¼ Page (Landscape)

Mailers – ¼ Page (Portrait)

Mobile & Web Ads / Banners

Mobile & Web Ads / Banners

Booklet Ad / Flyer

Sensor Branding / Roll up Banners / Light Board

OUR

SUCCESS STORIES

SPAIN

Listed Since: 2015No. of Stores: 168SKUs Listed: 8Current Category Share: 2%

El Corte Inglés is a world leader in large departmentstores and a benchmark of Spanish distribution.

AUSTRIA

BIPA is the world of beauty and home care. As theAustrian market leader, BIPA offers customers inabout 600 stores over 9,000 international brandedarticles and store brand products

Listed Since: 2015No. of Stores: 600SKUs Listed: 8Current Category Share: 3.5%

KINGDOM OF SAUDI ARABIA

Listed Since: 2014No. of Stores: 125SKUs Listed: 30Current Category Share: 4.75%

Located in 32 Cities across the Kingdom of Saudi Arabia. Panda has more then 125 outlets in KSA

UNITED ARAB EMIRATES

Waitrose the UK based retail group and has openedstores in UAE in a partnership with regionalretailer, Spinneys. The stores are a preferredmarket place for consumers looking for freshproduce and great quality.

Listed Since: 2015 No. of Stores: 48 SKUs Listed:8Current Category Share: 2.5%

THAILAND

Listed Since: 2016No. of Stores: 350SKUs Listed: 16Current Category Share: 3.75%

Watsons Personal Care is the largest health careand beauty care chain store in Asia. It operatesover 4000 stores across SEA and Europe

INDIA

Listed Since: 2015No. of Stores: 129SKUs Listed: 28Current Category Share: 9%

Big Bazaar is the largest hypermarket chain inIndia. They have more than 200 stores across thecountry.

INDIA

Listed Since: 2015 No. of Stores: 70 SKUs Listed: 16Current Category Share: 4.5%

UK'S most popular stationer, bookseller, andnewsagent-with a rapidly expanding internationalestate, WH Smith now has over 1,200 outletsacross Europe, Middle East, and Asia

QATAR – Carrefour

OMAN – Ramez Hypermarket

OMAN – Smile Hypermarket

QATAR – Geant

U.A.E. – Carrefour

KSA – Lulu Hypermarket

KSA – Lulu Hypermarket

KSA – Bashawath

KSA – Panda

MYANMAR

✓ The 1982 Sports Range of Deodorants &Fragrances from Beverly Hills Polo Club bringsthe well recognized horse and rider symbol tomass retail

✓ It is the only Fashion & Lifestyle brand availablein the mass retail channel as of today, leveragingthe huge opportunity that the Masstige categoryhas to offer

✓ The Masstige price positioning elevates theaverage price per unit within the deodorantscategory, thus enhancing overall category valueand margins

✓ Well accepted and successful product within thecategory and retail chains across geographies

WHY BEVERLY HILLS POLO CLUB

Thank You