THERE PRESENCE ACROSS DIFFERENT MEDIA CHANNELS ALSO TRIES TO INCREASE THE ENGAGEMENT WITH CUSTOMERS BY HELPING THEM IN THEIR KITCHEN

ENDEAVOURS

Their Ads also highlight the family element which is

associated with the brand Betty Crocker

https://youtu.be/V0ub6kcK4jwhttps://youtu.be/OoiydUw_qgc

http://www.bettycrocker.com/

https://www.youtube.com/user/BettyCrockerTV https://twitter.com/bettycrocker?lang=en

INCREASING CUSTOMER ENGAGEMENT THROUGH

DIFFERENT CHANNELS

https://youtu.be/STuR40eiss4 https://youtu.be/BlUYD8qqtm8

CONCLUSION

BETTY CROCKER’S different

Brand Elements relate

extremely well with the target

group. Also it has been

continuously evolving with the

changing customer Base ,

through the wide presence on

Social Media

DISCLAIMER

This

Presentation has

been created by

Jasneet Kaur,

IIM Lucknow

during the PGP

Brand

Management

Course taught

by Professor

Sameer Mathur