Best Practices of Social Tech for Social Change - MaRS Best Practices Series

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Examine how organizations and social change-makers plug into social media and Web 2.0. Want to double your donor list, co-create content or unleash a viral cause campaign? Learn how (and more) as these speakers explore different aspects of “social change 2.0.” Matt Thompson discusses social technology with regard to advocacy and social movements. Kirstin Beardsley highlights where social technology and fundraising intersect—and how non-profits can engage their constituents, work on their mission and inspire philanthropy. Peter Deitz probes the opportunity social technology offers to be more open and collaborative in program creation and implementation.

Transcript of Best Practices of Social Tech for Social Change - MaRS Best Practices Series

Kirs%n Beardsley, CanadaHelps

BEST PRACTICES IN SOCIAL TECHNOLOGY FOR FUNDRAISING

Social technology isn’t just another channel

TradiEonal charitable model is changing (thank

goodness!)

Build relaEonships

The rule of thirds

Be real

Transparency

Storytelling

Encourage ParEcipaEon & AcEon

Peer-‐to-‐Peer

Measure What MaRers

Let Go!

Best Practices of Social Tech for Social Change - MaRS Best Practices Series

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Transcript of Best Practices of Social Tech for Social Change - MaRS Best Practices Series

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