Best

Best practices in launching a video sharing program

Paolo TosoliniDirector Emerging Media, RUN Studios

paolo@tosolini.com - @tosolini

2

Key elements of a successful program

3

Platform

• One destination

• Hide technical complexities

• Live and on-demand

• Social features• Rating• Comments• Sharing

• Mobile friendly• RSS• Apps

4

Business Processes

Production

Cost RecoveryEquipmentSupport

EducationSecurity

Success Metrics

Production models

• Studio• Employee generated

Podcast-in-a-Box program

Crowd-sourcing challenges

• Unpredictable quality

• Steps to success

• Finding time

• Getting equipment

• Learning equipment

• Scripting story

• Shooting

• Editing

• Publishing

Discovering talents

“Michael on the Go” series

@gannotti

Reward program

• Earn points for each

podcast published and

viewed

• Sharing knowledge is

rewarding

• Helps accelerate

program adoption

Long tail of content

Long tail of content

Long tail of content

Adoption strategy

• Get executive sponsorship

• Run a pilot program

• Reward your early adopters

• Create excitement

Internal marketing

Enterprise social video works

• Helps employee create a reputation

• Learn at your own time and pace

• Cost savings

• Authenticity

• Fun

Key takeaways

• Be consistent

• Production quality is secondary

• Humanize, entertain, be passionate

Best

Thank You!

Paolo TosoliniDirector Emerging Media, RUN Studios

paolo@tosolini.com - @tosolini