Post on 20-Jan-2015
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Best Practices for Business Blogging
October 1, 2009 Andy Wibbels, Six Apart
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Andy Wibbels
• Six Apart – TypePad, the leading
hosted blog service with support
– Based in San Francisco – Pioneers since 2001 – www.sixapart.com
• Trainer and product manager at Six Apart – Author of Blogwild:
A Guide to Small Business Blogging
– andywibbels.com – twiCer.com/andymaEc
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Agenda
• What blogs are
• Some examples of great blogs • How blogs help business • How to get started tonight
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What is a Blog
• Instantly easily updatable website • Personal point‐of‐view, journal‐style • InteracEve with commenEng
• Managed with soNware called a blog plaOorm
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Save Money
Save Time
Increase Visibility
Why Blog?
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h"p://www.wagreflex.com/
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Natural Beauty Workshop
h"p://www.naturalbeautyworkshop.com/
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Seth Godin
h"p://sethgodin.typepad.com/
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Lipsticking
h"p://www.lips<cking.com/
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Keys to Success
• Audience – Paint a picture of your ideal customer and their needs
• ExperEse – Define what you talk about – be specific
• ObjecEves – Research? Leads? Visibility?
• Be Real – First person voice, avoid jargon, be authenEc
• Be Involved – Comment on other blogs
• Post Regularly – Consistent culEvaEon
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Content
AdverEsing Audience
How Blogs Make Money
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Where to Find Blogs
• Blog directories – Blogs.com – www.blogs.com/topten – AllTop – www.alltop.com – Blog Catalog – www.blogcatalog.com
• Blog monitors – Blog Catalog – www.blogcatalog.com – TechnoraE – www.technoraE.com – Ice Rocket – www.icerocket.com
• Search engines for a keyword or topic and the word blogs • Look for blogrolls, a list of a blogger’s favorite blogs in
their sidebar
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Much more about blogs and business at h"p://typepad.com/small‐business‐blogs/