Post on 30-Nov-2014
description
Best New Restaurants 2014
City Gent
• City worker
• Always in a suit
• Prefers the formal and traditional dining experience
• Likes places to talk and do business
• Expects top-notch service
City Social
Tower 42, EC2 Chef’s table 10
Private dining room 22
Chef: Paul Walsh
Holborn Dining Room
252 High Holborn, WC1
Opened by: Des McDonald
MARCUS The Berkeley, SW1
Chef’s table 10
Private dining room 16
Chef: Marcus Wareing
Typing Room
Town Hall Hotel, E2
Chef: Lee Westcott
L’Anima Café, EC2
Opened by: Francesco Mazzei
Hixter Bankside
SE1 Cock n Bull Dining Room 8-10
The Bull Room 20-40
Mark’s Bar 40
Opened by: Mark Hix
Media Man
• West End worker
• Trend conscious
• Less formal attire
• Image conscious
• Brogues, chinos and shirt buttoned to the neck
Chiltern Firehouse, W1
Chef: Nuno Mendes
Lyle’s
Shoreditch Tea Building, EC1
Chef: James Lowe
Polpetto
Berwick Street, W1
Chef’s table 14
Head chef: Florence Knight
Opened by: Russell Norman
Ham Yard, W1
Opened by: Firmdale Hotel Group
She’s a Sharer
• Likes friendly places and chatty staff
• Enjoys sharing dishes to try as much as possible
• Food porn generation – tweets and posts pictures of the meal on social media
• Follows food bloggers
• Keeps up to date with the latest street-food and pop-up trends
Blues Kitchen Shoreditch, EC2
Banquet table 20
Private dining room 120
Ember Yard Berwick Street, W1
Private dining room 18
Opened by: Salt Yard Group
Andina, E2
Music room 20
Opened by: Martin Morales
Barnyard, W1
Opened by: Ollie Dabbous
Palomar, W1
Kurobuta, Marble Arch, W2
Mrs Money No Object
• High-end clients
• Dresses to impress: Louboutins not loafers
• Demands great food and great service – and is happy to pay for it
• Hard to please and has clients who expect wow factor
Fera Claridges, W1 Private dining room 12
Chef: Simon Rogan
Rivea, Knightsbridge, SW7
Private dining room 12
Opened by: Alain Ducasse
Quattro Passi, W1
Private members lounge 60
Beast, W1
Opened by: Goodman Restaurants
Stelle di Stelle, Knightsbridge, SW1