Best Mobile Optimized Website

Do We Need a #MobileFirst Strategy & Should Invest in Apps?

ADIDAS IS A GLOBAL LEADER IN FOOTWEAR INDUSTRY, WITH HAVING A PROPER MOBILE OPTIMIZED WEBSITE THE RESULTS ARE

•680% INCREMENTAL INCREASE IN ROI•20% conversion rate from mobile store locator to in-store visits

VirginAustralia Sony

JAEGER AUDI USA

ETSY MAILCHIMP

Key Observations

•Great Mobile Website has same look and feel as native apps!

•The most important factor is user experience.

•Localized information.

•Prioritized user action

•Speedy……

Why We Need a Mobile First Strategy?

Technology acts as enabler, it is not Goal!

95.5

40.4

15.8

32.0

9.8

0

10

20

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40

50

60

70

80

90

100

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*

Per

10

0 in

hab

itan

ts

Global ICT developments, 2001-2014

Mobile-cellular telephone subscriptions

Individuals using the Internet

Fixed-telephone subscriptions

Active mobile-broadband subscriptions

Fixed (wired)-broadband subscriptions

Note: * EstimateSource: ITU World Telecommunication /ICT Indicators database

Decision Makers Rely on Mobile Devices

•72% Executives use Smartphone & 86% use their tablet for product or services research

•92% Decision Makers use Smartphone for Information Retrieval

•78% Feel comfortable transacting on a mobile

What Consumers are doing on Mobile

0

10

20

30

40

50

60

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80

90

100

Access content/info Internet Access Check Mail Litsen Music Play Game Download and useApps

Make Purchase Read Books

99.5

63.1 62.1

49.246

41.7

15 15

How People use Mobile

Key Issues

•Consumer makes fewer spontaneous purchase decisions

•Average Mobile web user consumes 6 Hour/Day on different media

•Consumer Expect seamless communication & information

•Multichannel Marketing is key of acquiring new business.

Do you think?

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