Nikunj Bhatti

Roll no:17Paper no:15 “Mass Communication & Media Studies”PG Enrollment No: 14101005MA Sem: 4Email id: nikunjbhatti332@gmail.com

Department of English Maharaja Krishnakumarsinhji Bhavnagar UniversityBhavnagar, Gujarat, India.

Benefits or Importance of Advertisements

“Advertising is the process of calling the attention of the

public to a product or service by a business. (Johnson)

Advertisement

Advertising

Broadcast

OutdoorCovert

Public Service

Print

Types of Advertising

45.90%

6.90%2.80%

20.10%

17.70%

6.70%

TelevisionInternetOutdoor MagazinesNewspapersRadio

Advertisings in different mediums

(Paxson)

Benefits of AdvertisementsInforms about different opportunities

Highly informative

Provide a good products

Save time

For communication

Target oriented

Creativity & innovation

For the marketing

Consumer awareness For selling

For the customer

For the society

Importance of Advertisement

“Importance of Advertising to Customers Advertising not only benefits the producers

and traders but benefits the customer as well. Advertising provides awareness of the

existence of the product to the customer”

Important for the Customers

Advertisements plays very vital role in life of customers

Customers buy the product only after they are made aware of the products

Advertising helps customer to find the best products for themselves

Advertising also performs in marketing.

Advertising’s role through various media, to inform the public about products and services.

Advertising helps increasing sales. Example: Beauty Products Home Appliances Automobile

Important for Marketing

To inform people Increases knowledge Aware about what is good or bad Deals with the social issues which are happening in our surrounding For Example: Girl child Killing, Child Labor, Liquor consumption, Women exploitation, Women empowerment smoking, etc..

Important for the society

Support to press

Revenue to the publishers and magazines. To increase the circulation of their publication by selling them at lower rates Tublications at cheaper rates. Revenue for TV network.Example, ZEE TV,Sony, Doordarshan

Important for Education

To know about new Products in marketEducation fields EntertainmentTheir needs

Works Cited

Johnson, Matthew. "The importance of Advertising ." 2013.Paxson, Peyton. Mass Comunications and Media Studies. Continuum, 2010.

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