Benefits of Advertising

Prepared by   Bhagirath Khuman Paper    Mass Media and CommunicationRoll No.    02Class   M.A. Sem-IVYear     2012/13

Benefits to Consumers Benefits to Manufacturers

Bene

fits

to M

anuf

actu

rers

Large-scale Production & Marketing

Bene

fits

to M

anuf

actu

rers

Introduction of New Products

Bene

fits

to M

anuf

actu

rers

Creates New Demand

Bene

fits

to M

anuf

actu

rers

Builds Brand Image

Bene

fits

to M

anuf

actu

rers

Facing Competition

Bene

fits

to M

anuf

actu

rers

Goodwill Builder

Bene

fits

to C

onsu

mer

s

Information and Guidance

Bene

fits

to C

onsu

mer

s

Act as Reminder

Bene

fits

to C

onsu

mer

s

Attracts Consumers

Bene

fits

to C

onsu

mer

s

Raises Living Standards

Bene

fits

to C

onsu

mer

s

Effective Product Use

Bene

fits

to C

onsu

mer

s

Support to Press