Post on 17-Dec-2014
description
From Linked In toLinked Together
Using Social Media and Web 2.0 as Part of an Overall Benefits Communication Strategy
Greater Pittsburgh Local Chapter of ISCEBSMay 18, 2011
Ron Kubitz, Recruiting Manager
Background & ExperienceOver 20 Years Experience Recruiting for
Engineering, Construction and related positions
Training ManagerRecruiting & Sales ManagerCorporate RecruiterProminent Blogger on Topics Related to
Recruiting, HR, Training, and CareersAIRS, CPC CertifiedSHRM/PHRA Member
Objectives
Define Web 2.0 and identify methods to utilize social media for the betterment of your corporation or individual circumstances.
Create Enthusiasm and Familiarity with the many facets of Social Networking .
Identify “Good and the Bad” of Social Networking.
Continued
Objectives Learn how to get started
using Social MediaDiscover relevant Social Media
tools effective in improvingbenefits communication
Understand the importance of having a Social Media Policy
How many of you are using the Social Web?
What is Web 2.0?
Web 2.0 is a collection of technologies that allow users to interact with online
content.Blogs
Micro-BlogsPodcasts/VideosSocial Networks
User Forums
What is Web 2.0?
Users can participate, control, and guide the experience.
Centered on user experience, Web 2.0 allows for a variety of inventive and
functional employee benefits communication strategies.
The Numbers65% of organizations plan to increase the use of social networking technologies *.
56% of Social Media users are utilizing their favorite sites daily*.
Companies continue to explore Social Media as the next communication frontier and a vital part of an overall benefits communication strategy*. *Source: Towers Watson
The Numbers - ContinuedBy 2012, the number of people regularly
reading blogs is expected to grow to 145 million*.
The number of people who visit social networks regularly is projected to increase to 115 million by 2013*.
Podcast audience is expected to increase 251% by 2012*.
*Source: E-Marketer
Advantages of using Social Media for Benefits Communication
Boosts Retention and can attract the best employees.*Increases productivity while decreasing absenteeism.*Reduces overall health care costs.*Inspires trust.Human Contact Element.Real time feedback.Increases Employee Engagement. *Met Life
AdvantagesLoyal employees aren’t necessarily those with
the most expensive benefits, but those who understand their benefits and how to make the most of them!
Communications leads to better choices which in turn leads to reduced costs!
Without effective benefits/wellness communications strategies, you cannot change negative employee choices!
Better communications inspire trust which increases shareholder returns!
Getting Started1. Lay the foundation—Make sure that you
have easily accessible and effective online benefits resources.
2. Have a strategy:A. What are your objectives? Decide on core
objectives!B. Who are you talking to? Employee/family
demographics!C. What is a wise use of $$? Communications
website, blog, videos etc??D. What is going to have a long term ROI?
Participate/Monitor
Understand the Tools: BLOGS1. Simple and
easy way to create web content and self publish
2. Response3. Dialog4. Great first
step
Blogs—Uses & Tips
Add a blog to your benefits website or intranet
RemindersFeaturesArticlesEmployee Feedback
Set a realistic schedule
Post often during busy times (enrollment)
All posts should have actionable information
Moderated blogs!
Understanding Micro-BlogsMicro-BlogsTwitterShort updatesMore interactivityQuick response/feedback
Micro-Blogs Uses & Tips
Twitter for reminders and updates
Quick and helpful hits
Pull the feed into your website/intranet/other Social Media
Twitter can be received/viewed online, Twitter apps, mobile phone, etc!
Twitter aids available online
Understanding Podcasts/Videos
Podcasts/VideosYou TubeOnline downloadable audio and video clipsPlay on computer or iPodCan listen to at anytime
Podcasts/Videos Uses & TipsMakes content more
exciting and invitingExplain benefits
changes, new programs, misconceptions
Demonstrate wellness features/activities
Video contests boost participation
Interviews with benefits team members
Be professional and of high quality
Use caution if inviting employee videos
Understanding Social NetworksLinkedInFacebookCompany GroupsCompany Benefits
Sub-GroupsBenefits
Fans/FollowersPowerful tool for
distributing ideas and information
Social Networks Uses & TipsFacebook Wellness
or Benefits GroupDitto for LinkedInGets families
involvedDialogBuild internal Social
Networks
Many wellness and health carriers are building social networking into their tools!
Peer influence…Social networks lead
to increased participation!
Understanding User Forums
What: Moderated online discussions around a specific topic.
Why: Allows for idea swapping and answers exchange by employees, families, benefits staff. Information is easy to find and information is shared and utilized.
Tips: Make sure it is a good fit for you. Requires monitoring at all times.
Keys to Success1. Make it an on-
going dialog2. Use
conversational tone
3. Start slow..have goals
4. Share personal stories
5. Feedback is a good thing
“If you build it they will come.”
“You had me at hello.”
“(Mrs. Robinson) You are trying to seduce me.”
“Fasten your seatbelts. It’s going to be a bumpy night.”
“I’ll be back.”
Dangers (Legal) of Social Networking
Businesses Need to:
Assess the benefit of using social networking group sites also create a policy on Web 2.0 usage.
Create policy/ground rules on personal postings on both corporate sites and personal sites. Focus on “do’s” versus the “do not’s”.
Introduce the policy and keep up to date.
Must align with ethics code and Handbook
E-Mail PolicyConfidentiality and
NondisclosureDiscrimination/
harassmentConsult an Attorney
Dangers cont.1. Educate
employees regarding use of Social Media
2. Require disclaimers
3. Use real names/identities
4. Tell the truth and do not disparage
5. Do not identify customers, partners or clients
6. Work versus Play7. Training!
In Conclusion:
In a forum where 200+ million people can be reached each month, social networking is an
efficient, cost effective and limitless tool for investing in your company by investing in your benefits communication and
in turn reaping the benefits in terms of employee engagement!