Who am i ?

10 years in the digital ecosystem as digital strategist !

Accor Group - E-marketing

Vitam - Digital Agency Co-founder

Danone Group - Head of digital

Mountainview agency - Co-founder

Today

Do you know the Belgian digital habits ? No ?

Then, how can you make effective digital content and campaigns ?

A revolution doesn’t happen when society adopts new tools, it happens when society adopts new

behaviors.

Clay Shirky, USNOW

CEDRIC/C

Today, only 40% of world population have access to internet

1,2 billion people around the worldwatched on average 18 hours each of online video in Feb 2012

384 millions Europeans onlinefor 29,8 hours each month

Europe digital activities evolution

7,1 MillionBelgian online

81% Belgian are connected

13,6 hours by week online

Percent composition of total internet visitors

Belgium digital activities evolution

Digital activities worldwide, europe and belgium

0

2,25

4,5

6,75

9

Total 15 - 24 25 - 34 35 - 44 45 - 54 55+

3,7

6

5,2

6

8,4

5,8

2,8

4,54,44,2

6,6

4,5

June 2011 June 2012

Average hours on social media

Social networks in belgium

Digital belgian habits about brands

Top website in Belgium

150search every month

Search in BelgiumEach belgians are making

Search in Belgium

Belgium digital devices used in 2012

When belgian are connected on which device ?

22%of smartphones adoptions in Belgium

36%of users make everyday search on their smartphone

Influencers

Communicators

Knowledge-Seekers

Networkers

Aspirers

Functionals

CEDRIC/C

Thank you

Blog: www.cedricc.be

Twitter: @cedricc_be

Email: cedric@mountainview