From Good Journalism

to Journalism That Sells

why being the best journalist

is not good enough any more

The fields of Journalism

are turned upside down From a walled

garden…

…to an open

greenfield

…a very crowded greenfield

Good Old Times

Remember?

But now, even the very best journalist

needs new skills to get an income

A new market for Journalism: new

questions arise

And if everything moves…

Find your own answers

Core Values

© glennsasscer.com

(Thomas van Aquinostraat 2, zaal 2.03.05)

© Rikkert Walbeek

(you’re not in the charity business…)

Typical career path generation 1960

0

20

40

60

80

100

120

Begin Na 5jaar

na 10jaar

na 15jaar

na 20jaar

Na 25jaar

na 30jaar

Na 35jaar

Na 40jaar

Na 45jaar

Na 50jaar

Na 55jaar

Reeks 1

(Fictieve salarisontwikkeling voor journalisten geboren voor 1960)

Typical for generation 1960 - 1985

0

20

40

60

80

100

120

Begin Na 5jaar

na 10jaar

na 15jaar

na 20jaar

Na 25jaar

na 30jaar

Na 35jaar

Na 40jaar

Na 45jaar

Na 50jaar

Na 55jaar

(Fictieve salarisontwikkeling voor journalisten geboren tussen 1960 en 1980)

Typical for generation post 1985

0

20

40

60

80

100

120

140

Begin Na 5jaar

na 10jaar

na 15jaar

na 20jaar

Na 25jaar

na 30jaar

Na 35jaar

Na 40jaar

Na 45jaar

Na 50jaar

Na 55jaar

Reeks 1

(Fictieve salarisontwikkeling voor journalisten geboren na 1980)

?

The Old Business Model

© PJ Cook

Old Media Power #1

Old Media Power #1

Old Media Power #2

Old Media Power #2

Old Media Power #3

Old Media Power #3

The business Model has been Broken

…and whatever we try, we can’t seem to fix it

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

The Business Model is Gone

But it’s not all misery

There are Opportunities too

Nieuwe verdienmodellen in media

–

Nieuwe verdienmodellen in media

–

–

Nieuwe verdienmodellen in media

–

–

–

Nieuwe verdienmodellen in media

–

–

–

–

Nieuwe verdienmodellen in media

–

–

–

–

–

Nieuwe verdienmodellen in media

–

–

–

–

–

–

New (?) business models in Media

–

–

–

–

–

–

–

Maturing models

Entrepreneurship

Entrepreneurship is the

act and art of being

somebody who

organizes, operates, and

assumes the risk for a

business venture.

Entrepreneurship

Entrepreneurship is the

act and art of being

somebody who

organizes, operates, and

assumes the risk for a

business venture.

http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons

http://www.slideshare.net/jdlasica/paths-to-the-new-journalism

Entrepreneurship in Journalism?

–

•

–

–

•

The Social Aspect

Some takeaways…