Behaviour Change for Sustainable Green Action

Partners: University of Oxford & University College London

London Borough of Camden

Keywords: Cultural Initiatives, Local Resource Valorization, Regional Hubs, Waste Management Systems

At one stage Camden Council printed over 1.5 million copies every month. Piled up, this would be more than twice as tall as the St Pancras Clock Tower. 

We wanted the most effective way encourage our staff to print a lot less and conserve resources.

We had robust and real time data that offered insights into people’s behaviors.

Dr Robert Metcalfe was confident that using a similar approach as the heat metering project would result in significant savings.

The whole process was designed around ensuring we met our individual objectives Reduction in printing - saving paper and money Data for behavioural economics analysis

We wanted to measure the impact of our Green Zones Programme.

Kristy Revell was doing a PhD on environmental behaviours

Project was designed around the most suitable zones for UCL’s study and timescales

Challenges Permissions   Local University Vs. Overseas Types of projects Resources Confidentiality

Project output and impact

We saw a 15% decrease in printing, equivalent of £86,000 per year

Better understanding of top down and bottom up approaches

Used it as a concept in a number of projects

Questions?

Anna Ware Sustainability Manager for Engagement

anna.ware@camden.gov.uk 020 7974 6981