Community Radiolandfor Behavioral Change

in the Healthy Food Market

flicker: heydrienne

We all KNOWwhat the ideal

traditional marketsshould look like

flicker: heydrienne

We all KNOWwhat the ideal

traditional marketsshould look like

flicker: heydrienne

However, our marketsare still far from ideal

We all KNOWwhat the ideal

traditional marketsshould look like

However, our marketsare still far from ideal

WHO

We all KNOWwhat the ideal

traditional marketsshould look like

However, our marketsare still far from ideal

becauseKNOWING

is not enoughWHO

CHANGE

KNOWLEDGE

Change?

Change?= more

work

Change?= more

work

= more expenses

Change?= more

work

= more expenses

“WHAT’S IN IT FOR ME?”

“WHAT’S IN IT FOR ME?”

“WHAT’S IN IT FOR ME?”

So, what is needed for behavioral changes?

Flickr: Mad Wraith

So, what is needed for behavioral changes?

clear DESTINATION

clear DESTINATION

Where are you taking me?

And why?

MOTIVATION

MOTIVATION

Show me real-life examples

How did others achieve it?

Environment modification

Environment modification

Provide rules and system

Environment modification

Provide rules and system

Improve infrastructure

Environment modification

Provide rules and system

Improve infrastructure

Make bad behavior difficult, good behavior easy

.How do we put it into practice?

.How do we put it into practice?

Methods?

Tools?

That’s why there’s

Community Radioland

Methods?

Tools?

• Continuous reasoningwith community:sharing best practicesand case studies

• Nurture local championsand supporters

• Provide a two-way mediumto facilitate discussions

That’s why there’s

Community Radioland

Radioland becomes a medium for information, explanation, and description.

• Continuous reasoningwith community:sharing best practicesand case studies

• Nurture local championsand supporters

• Provide a two-way mediumto facilitate discussions

That’s why there’s

Community Radioland

Radioland must develop “fans”: loyal listeners who serve as the informal leaders for change

• Continuous reasoningwith community:sharing best practicesand case studies

• Nurture local championsand supporters

• Provide a two-way mediumto facilitate discussions

That’s why there’s

Community Radioland

Radioland is a platform for discussion. Radioland is an interactive media. It should actively capture thoughts from the community providing local solutions for local problems

• Continuous reasoningwith community:sharing best practicesand case studies

• Nurture local championsand supporters

• Provide a two-way mediumto facilitate discussions

That’s why there’s

Community Radioland

• “By the community, for the community” philosophy

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s

mission: healthier market, healthier community

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s

mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a

primary communication tool in the market

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s

mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a

primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by

the European Commission

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s

mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a

primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by

the European Commission• Organic organization. No one-size-fits-all institutional arrangement

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s

mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a

primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by

the European Commission• Organic organization. No one-size-fits-all institutional arrangement• Operational hours follow the market’s.

Quick Facts on Community Radioland:

• “By the community, for the community” philosophy• Located within the community that it serves• Uses speaker instead of frequency. That’s why it’s called “Land radio”• A non-profit initiative. Income is generated only to support the radio‘s

mission: healthier market, healthier community• Established in 2009 by WHO Indonesia & Ministry of Health as a

primary communication tool in the market• Piloted in 10 wet markets in 9 provinces in Indonesia, funded by

the European Commission• Organic organization. No one-size-fits-all institutional arrangement• Operational hours follow the market’s.

• An existing Radioland is on air 24/7.

Quick Facts on Community Radioland:

ComputerStabiliserMixerAmplifierCD playerTape recorder

DVD playerHeadphoneMicrophoneSpeakerTerminal jackConnector

Equipments

Establishment Process

Acceptanceby targeted community

Establishment Process

Establishment Process

Trainingfor community radio staff

Establishment Process

Installation

Establishment Process

Content development:Talkshow, adverts, song selections, drama

On air

Establishment Process

On air

Establishment Process

With a half-year/full-year mentorship

Establishment Process

Continuous Evaluation:What do listeners think about the radio?

Is Radioland Sustainable?

Is Radioland Sustainable?

Is Radioland Sustainable?

There’s a need forincome generation

State and Local Budget

Sources of Income

Different aid agencies that need promotion or publication for their key messages PUBLIC SERVICE ANNOUNCEMENT

Sources of Income

Flickr: Altemark

Sources of Income

Private Sector

Ensuring that cooperation with the private sector brings real benefit to the community

the Radioland serves...

The ongoing Challenge:

Ensuring that cooperation with the private sector brings real benefit to the community

the Radioland serves......and not become just another extension of

the private sector’s marketing machinery

The ongoing Challenge:

Ensuring that cooperation with the private sector brings real benefit to the community

the Radioland serves......and not become just another extension of

the private sector’s marketing machinery

The ongoing Challenge:

Flickr: Francisco Antunes

Radioland must balance profit generation and providing real benefits for the community

WHO

What are people saying aboutRadioland?

“I used to be a very shyperson.I do not like public speaking.I did not know how to operate computer. I am only a simple vendor.But now I am a broadcaster in our Radioland, and I reallyenjoy it.”

“Some vendors used toonly wear an undershirtin the market, now they wearproper clothes.”

“Before, vendors always leave behind their garbage at the stalls or leave them scattered in front of it. Now, more and more vendors collect them in plastic bags before I come to pick them up.”

“We tried everything we can to stop public urination in the market. Nothing worked. It finally stopped when we started to place ‘flower offerings’ on the floor.Local people here believe that some places are spiritual and flower offerings are one way to honor the spirits”

Flickr: Rolling Okie

As a tool for Agents of Change, Radioland needs to bring

in more best practices, information, knowledge,

and lessons, to the community

Knowledge is out there.

The next step is to link Radioland to outside

expertise, experience, and resources

Contact info:

Dinar Pandan Sari

dinar.pandansari@gmail.com

Special thanks go to

1.Radioland community in Ibuh market, Payakumbuh; Radioland community in Margorejo market, Metro; Radioland community in Cibubur market, East Jakarta; Radioland community in Podosugih market, Pekalongan; Radioland community in Bunder market, Sragen ; Radioland community in Madyopuro market, Malang; Radioland community in Argosari market, Gunung Kidul; Radioland community in Gianyar market, Gianyar; Radioland community in Pagesangan market, Mataram; Radioland community in Rawa Indah market, Bontang2.Mr. Budhi Supriatna, Bandung3.Jaringan Radio Komunitas Indonesia4.Ghani Satriohadi Kunto, Jakarta