Presented by Louis Karno & Company Communications

Christine Halvorson, Social Media Strategist

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Why you should use Facebook How to begin to build a Business Page Building a Fan base Best Practices Promoting your Facebook presence

elsewhere Brief review of “advanced” strategies Resources

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What What isis social media, social media, anyway?anyway?

Share content & have conversations

• Connectedness• Openness• Conversation• Community

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68% of people will buy a product because of a

Facebook referral http://dld.bz/amrP

Average age of Facebook user Dec. 2010?

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Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.html LKarno.com7

Sources: Per Research Center’s Internet and American Life Project; Nielsen CompanyLKarno.com 8

July 2009: 332,240

Oct. 2010: 588,720

April 2011: 686, 360

(There’s only 1.3 million people in the state)LKarno.com

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But to be a business, you must be a person first

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Most should choose this option

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Your business logo or a photo of you

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Short description of your business or use your tagline

Your website or other…

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This would be the “friends” of the Facebook “profile” (person) who created this business page(You could save this until later or not do at all.)

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Use your personal or business email contacts, but…

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Seems to be “buggy” or disabled

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Profile Cover

Cover photo is 70 percent of the “real estate” on the page

“Search for, or take, an image that is strong enough to…experience what it’s like to step in another’s shoes. That’s what the best storytelling does…”

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Total of 12 apps allowed

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All of these are “tabs” or “apps”; yours might only show 3; Photos always in same place-but shows most recent

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Suggested strategy to change your Cover photo frequently for Newsfeed visibility

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Pinning keeps post at top for 1 week

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Highlighting brings it across two columns

Upload cover photo Change cover photo regularly Use a clearly branded profile photo Pin a post to last one week Consider arranging apps/tab

• (advanced apps/tab discussion in Class #3)

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Job #1: Building a fan base

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Tactics for gaining FansTactics for gaining FansAsk your friends to like the Page (different from “friending”)

Ask your friends to recommend you to their friends

Post good content and post regularly

• AskAsk them to them to ““LikeLike””Tell them howTell them how• Encourage them to ask Encourage them to ask others others Tell them howTell them how• Give them valuableGive them valuableContent…WHICH IS…Content…WHICH IS…

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1. Videos2. Photos

3. Free stuff4. How to’s

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Celebrities How-to’s A Positive Tone Videos Timing

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Put up a poll Wrap up what you’re

saying with, “What do you think?” or “What experiences have you had in ….” 

Strive for two-way communications

 

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The less people want to be at work, the more likely they are to cruise social media sites

and see your content

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Negative comments: Answer, then delete

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Settings to control who can post

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On Admin Panel, go to “Manage”then “Edit Page” then “Manage Permissions”

Update often/once a day Strive for consistency

Follow others Respond with thanks

Give credit and build repoire Constantly add new fans

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Get the whole team involved 47

Answer questions Conduct an interview

Highlight an employee Predict trends

Invite guest contributors Provide demonstrations/tutorials

Create lists (Top 5…) Tell the back story…

• Answer questions

• Conduct an interview

• Highlight an employee

• Predict trends

• Invite guest contributors

• Provide demonstrations/tutorials

• Create lists (Top 5…)

• Tell the back story…

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How often Who writes Who edits Who approves Days of week Timely subjects Must-covers

Have an editorial calendar

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Link to others/Feature/Favorite PagesLKarno.com

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Facebook InsightsFacebook Insights

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Here’s the key to writing well for social media…

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Don’t be boring

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Make sure you stand out from the crowd

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•Mashable.com•SocialMediaExaminer.com•Ragan.com•Mari Smith

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Call us if we can help! 603-224-5566 Visit: LKarno.com

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