Intention…

To explore the ideas of Convergence Theory through the use of various kinds of media in order to tap into (pun intended) the Micro-

Brewery culture in Melbourne.

The Beer Baron

Convergence…

By converging different kinds of media we crafted and promoted our story.

Main Page

Meet the Team

Mission Stateme

nt

http://thebeerbaron.org/

TUMBLR…

Posters…

Facebook Profile…

Community Page…

Relation to My Tribe…

• “…global citizens linked through networked knowledge communities.”

• “…‘my tribe’ taps into mythmaking and deep traditions of storytelling…”

Fin.

Fin…