Becky LadleySocial Quirk Events

Event management for corporate, private and community customers

BNI 10 Minute Presentation31st October 2013

Becky Ladley

About Social Quirk Events

Set up in October 2012Originally provided event management servicesExpanded in 2013 to offer social media services as wellClients in London, Surrey and East Midlands

Let’s focus on social media

What is Social Media Marketing?

Basically… all of theseThe big three:– Facebook– Twitter– LinkedIn

Other popular ones:– Google+– Youtube– Pinterest

And blogging is an important aspect too

Why not do it yourself?

It’s easy to get started and then lose interest

Complicated jargon, e.g. retweet, timeline, endorsement, Edgerank…

It’s easy to waste time if you don’t know what you’re doing or how to use it effectively

Social Quirk services

Social Media Set-Up and TrainingSocial Media StrategySocial Media Campaigns

Social Media Set-Up and Training

Page/account creationCopywriting for page sectionsTargeted liking/followingSocial media graphics

1 hour training sessionCheat-sheetOn-going help service

Fyrebirds

Fyrebirds – Jewellery company

ProblemSell exclusively at craft fairsWish to raise awareness of company and increase visitors to their stall at fairs

ResultOne week after set-up: over 130 likes already

Benefits:Attractive profile that represents company wellComplete set-up, so no half-jobsTraining so you can get completely on board with social media immediately

Social Quirk services

Social Media Set-Up and TrainingSocial Media StrategySocial Media Campaigns

Social Media StrategyOne-off Strategy

Social Media PlanSocial Media Review

From 1 hour/month to 1 day a weekWeekly, fortnightly or monthly meetings

Ongoing Strategy

Evaluate your activity on social mediaAnalyse your competitors’ activityDetermine which social networks are the most worthwhile to concentrate onSuggest new approaches/topicsAdvise on the best timings/regularity of posts

Dragonfire Glass – lampwork beads

1 hour/month packageMonthly Skype meetingsSuggestions at past meetings:– Starting a blog– Blogging topics– Competitions over the summer

Dragonfire Glass – lampwork beads

BenefitsSessions function as a “brainstorm” to combine the social media expertise of SQE with the niche market expertise of Dragonfire GlassContinual focus on social media so they don’t lose focus“Test and learn” approach to adjust strategy dependent on success levelsTarget setting and evaluation of goals reached

Social Quirk services

Social Media Set-Up and TrainingSocial Media StrategySocial Media Campaigns

Social Media Campaigns

Limited time social profile managementIdeal for– launching a new product or service– highlighting one aspect of your business– advertising an event– promoting a new book– promoting good press coverage

Woking Means BusinessAnnual event with no previous social media presenceSQE completely created and managed the Facebook page and Twitter account

#WMB2013

BenefitsIncreased exposure for event beforehandImproved communication between organisers and guestsMore benefits offered to exhibitors (via retweets)Better post-event feedback

Listen out for…“I really don’t understand what a RETWEET is…”

“No one seems to be paying attention to my e-marketing/leaflet drops/print ads…”

“I’ve like to try social media but I wouldn’t know where to start…”

“I don’t think social media can work for my company – it’s too technical…”

Ideal Referrals

Web design companies

Marketing agencies

Companies that provide marketing services (e.g. SEO, video, printers, graphic designers, etc)

Thank you for watching

If you’d like to know more, visit www.socialquirk.co.uk

or email becky@socialquirk.co.uk