http://adobomagazine.com/philippine-news/bebo%E2%80%99s-maxi-backs-are-truly-moving-outdoor-ads

Page 1 of 2 Jul 20, 2015 07:43:33AM MDT

BEBO’s Maxi Backs are truly moving outdoor ads adobomagazine.com

Home >> Philippine News >> BEBO’s MaxiBacks are truly moving outdoor adsOliver Bayani, 20-07-2015

MANILA - Now on the busy streets ofManila are unique lightbox outdoorads bolted on the trunks of taxis,clearly meant to catch the attention ofthousands of commuters stuck intraffic.

It's a new product from anup-and-coming outdoor mediacompany Bebo called Maxi-Backs andhave been officially on the road in thePhilippines for the last three months,shares Aika Samaniego, GM of Bebo.

Maxi-Backs are around the size of a 42-inch flat screen, measuring 37x20-inches, that househigh-resolution sticker-based images, backlit by bright LED bulbs.

“Because they are mounted on public transport, Maxi-Backs follow routes that take them to the morepopular commercial locations, business districts and places of interest – they mirror consumer lifestylesand are pretty much present on all the roads that they take,” Samaniego adds.

Brands can avail of 20 taxis with Maxi-Backs at P99,000 for a month. In comparison, paying one bus with asticker back will get you four Maxi-backs for the same price while one billboard can get you an army of 200taxis.

What can one taxi installed with a Maxi-back deliver? A survey Bebo did that tracked GPS data betweenAugust and September 2014 revealed that a single taxi fitted with a Maxi-Back has been able to travel 300kilometer daily for 7 days, admittedly reaching a broader audience compared to buses that havepredetermined routes.

To put things in perspective, the Department of Public Works and Highways estimates that the totalnumber of motorized daily trips in Metro Manila will reach a whopping 43.7 million by end-2015.

So far the, United International Pictures, BPO companies Transcom and Convergys, Telus, and EGS,OLX.com and Hewlett-Packard are some of the brands that have already used Maxi-Backs for outdoorcampaigns as far back as 2013.

http://adobomagazine.com/philippine-news/bebo%E2%80%99s-maxi-backs-are-truly-moving-outdoor-ads

Page 2 of 2 Jul 20, 2015 07:43:33AM MDT

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