Post on 22-Dec-2015
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM - 100 Years of Innovation
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
… LEDs set new standards of sharpness and resolution for displays.
Who would have thought 100 years ago, that …
… invisible light in night vision systems improves safety in cars.
… UV could purify water.
… intelligent electronics help save up to 80% energy.
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM at a glance
OSRAMOne of the world’s two leadinglighting manufacturers
HeadquartersMunich
Trademark registrationApril 17, 1906, at the German Imperial Patent Office
Company establishmentJuly 1, 1919, by the merger of the incandescent lamp manufacturing activities of three organizations:AEG, Siemens & Halske AG, and Deutsche Gasglühlicht AG(Auer Gesellschaft)
Origin of company nameFrom the metal osmium (“Os”) andthe German word for tungsten“Wolfram” (“-ram”)
Workforce*Over 39,000
Production plants*49 plants in 19 countries
Sales*EUR4.3 billion
Group profit*EUR465 million
Capital expenditure on R&D*5 percent of sales
*FY 2005Long-term business strategy:
Innovations, worldwide presence, cost leadership
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
General Lighting• Standard incandescent lamps• Halogen lamps• Compact fluorescent lamps• Fluorescent lamps• High-intensity discharge lamps
Automotive Lighting• Headlamps• Auxiliary automotive lamps• Headlight systems (USA only)
Display/OpticLight sources for display ap-plications, Halogen and dis-charge lamps for film and TV, special effects and airport light-ing, medicine and microscopy
Opto Semiconductors• LED components• OLED• High-power laser diodes• Infrared components
Ballasts and Luminaires• Electronic control systems for (compact) fluorescent lamps, low-voltage halogen lamps, high-intensity discharge lamps • Consumer luminaries
PM&C• Electronic, chemical, metall-
urgical and glass components for lamp manufacturing and
similar technologies• Sintered metals, connectors
Machines• Design and construction of
machines and complete pro-duction lines for lamps and
their components• Elaboration of concepts for
new production sites
OSRAM – the lighting specialist
LED Systems• Customized LED-based• Lighting solution, e.g. LED• Modules for general lighting• Automotive and display/optic
applications
NEW
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM has consistently expanded its global presence through acquisitions and joint ventures
Poland
Malaysia
Vietnam,Russia
Hong Kong,Romania
Columbia,Yugoslavia,Bulgaria,Croatia, Ukraine
PhilippinesJV
Great BritainTotalacqu. of OSRAM-GEC
USA / CanadaAcqu. ofSylvania NorthAmerican Lighting:OSRAM SylvaniaInc.
IndiaManu-facturing-JV
ChinaJV
SlovakiaAcqu. ofTeslaNové Zámky
IndonesiaAcqu. ofCometStar
China
IndiaAcqu. of thelamp activities of ECE
World-wideLED-JV withInfineon
Chile,Egypt
JapanJV withToshibaLighting
CzechRep.Acqu. of HMZ
NorthAmer.Acqu. ofMotorolaLighting
Thailand
CzechRepublic,Hungary
India,
China
Japan JVs with Mitsubishi-Electric
IranJV
Turkey
WorldAcqu. ofInfineon'sshares in LEDJV
New sales companies/offices
New manufacturing companies through acquisitions/joint ventures
RussiaTakeover of SVET
Bosnia and Herzegovina
1989 1990 1991 1992 1
993 1994 1
995 1996 1
997 1998
1999 2000 2001 2002 2003 2004 2005
1989 1990 1991 1992 1
993 1994 1
995 1996 1
997 1998
1999 2000 2001 2002 2003 2004 2005
ShanghaiRep Office
OSRAM China
LCS PanyuTake-over of LCS from Siemens
Serbia Montenegro, Columbia
OSRAM Kunshan
Kunshan,
China
2006:
Focus on:
Eastern Europe,
Asian Regional Office
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM’s pyramid of successwill form the basis for future developments
Our approach:
Long-term strategy …
… combined with continuous adjustment to current market requirements.
Our goal:
Create value …
… by driving innovations,
… focusing on regional growth,
… while continuously improving operational and people excellence.
Corporate Responsibility
Focus: Sustainability
PeopleExcellence
Total Quality
CostLeadership
GlobalCompeti-tiveness
Innovation
Customer Focus
Success Drivers
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Worldwide sales and workforce by regions
OSRAM is a global player:
We have customers in some 150 countries
88% of our sales were generated outside of Germany.
EUR 4.3 billion = 100 %
3% Other regions
44% Americas
16% Asia-Pacific
37% Europe8 39,000 employees = 100%
30% Americas
29% Asia-Pacific
36% Europe5% Other regions
On the balance sheet date of September 30, 2005, OSRAM employed a workforce of 38,383 at its consolidated companies worldwide.
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Worldwide sales by divisions
The General Lighting division generates the largest share of our sales. Innovative products secure our strong position across all sales channels.
We are the world market leader both for conventional and semiconductor-based light sources for automobiles.
We also occupy a leading position in the world market in the field of electronic control systems.
The market for opto semiconductors and LED systems is of far-reaching strategic significance to OSRAM.
7% PM&C
50% General Lighting
11% Opto Semiconductors
17% Automotive Lighting
11% Ballasts and Luminaires4% Display/Optic
EUR 4.3 billion = 100 %
9
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM Presence in Greater China
Shanghai Rep. Office
OSRAM Taiwan
OSRAM LCS (HK)
OSRAM China
LCS Panyu
OSRAM Prosperity
With 3 production bases in China, OSRAM serves the domestic market and
supports OSRAM group worldwide with qualified and cost-competitive products.
OSRAM Kunshan
FELCO
OSRAM Asia Pacific Ltd
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM China Lighting Ltd.
OSRAM China Lighting Ltd Foshan
• Headquarters• Lamp factory• Research & Development
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Set up in April 1995
Inauguration of new production facilities on 11th June 1997
Total area of facilities : 105,000 m2
5 production factories and 1 warehouse
3,000 staff including management and technical positions
ISO 9001 accreditation since November 1998
ISO 14001 accreditation since April 2002
KBA E1 accreditation for automotive lamps since November 2004
TS16949 accreditation for being qualified OEM supplier to automotive industry since April 2005
National Quality Inspection Exemption certified for 4 types of products since December 2005
OSRAM China in Foshan
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM Kunshan Display Optic Co. Ltd.
Set up and start operation in 2005, producing VIP projection lamp
Floor space 2,300 square meters with full air-condition rooms
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Joint venture in Panyu for production of ECG products
Chung Tak Lighting Control Systems (Panyu) Ltd.
Inauguration of Panyu production facilities on 22 October 1994
Approx. 4.000 employees
OSRAM LCS
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM sales network in China
West Region (CD)
FOSHAN HQ
Chengdu
Shanghai
Beijing
North Region (BJ)
PresentShenyangXian Urumqi Tianjin SJZhuang Harbin Taiyuan Dalian Lanzhou
South Region (GZ)
PresentFuzhouWuhanGuangzhouShenzhenChangshaDongguan Nanning Nanchang Xiamen
PresentChongqingKunming Guiyang
PresentNanjingZhengzhouJinanHangzhouQingdaoNingboHefeiChangzhou
East Region (SH)
Guangzhou
FOSHAN HQ
Chengdu
Shanghai
Beijing
North Region (BJ)
PresentShenyangXian Urumqi Tianjin SJZhuang Harbin Taiyuan Dalian Lanzhou
South Region (GZ)
PresentFuzhouWuhanGuangzhouShenzhenChangshaDongguan Nanning Nanchang Xiamen
PresentChongqingKunming Guiyang
PresentNanjingZhengzhouJinanHangzhouQingdaoNingboHefeiChangzhou
East Region (SH)
Guangzhou
G u a n g z h o u
S h a n g h a i
F u zh o u
W uh a n
X ia n
T ia n jin
C h a n g s h a
H a rb in
S h e n ya n g
C h a n g c h u n
H o h h o t
B e ijin g
K u n m in g
C h e n g d u C h o n g q in g
N a n jin g
N a n c h a n g
Z h e n g zh o u
H e fe i
T a iyu a nJ in a n Q in g d a o
L a s a h
U ru m q i
F o s h a n
H a ik o u
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Some of our projects in China
North The Great Hall of People China Central Television Beijing Capital Airport Beijing Capital Museum CCP Central Organization
Dept. Building, Beijing Tianjin Quan Ye Chang Store Tianjin Olympic Center
West Kunming Expo Sichuan University Chengdu Chuanxin Building Chongqing Pacific Mall Chengdu Parkson Mall
South Guangzhou New Baiyun Airport Guangzhou subway Guangzhou China Hotel Guangzhou Development Tower Dongguan City Administration Centre Shenzhen Foxconn Factory Shenzhen Citizen Center
East Shanghai Pudong Airport Shanghai METRO Supermarket Shanghai Chenghuang Temple Pudong Cadres’ Management Institute
of CCP Organization Dept. China Academy of Art, Hangzhou Hangzhou Westlake Nanjing Olympic Center Shanghai Xiang Yin Road tunnel
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
“Made by OSRAM” - Focus on top quality and people excellence
Mechanization of all key processes for quality reason
High qualification and continuous education of our staff
Develop local “high-quality” suppliers
Key Drivers:
Quality
People
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
As a high-tech company, OSRAM is committed to research and development
OSRAM invested 5% of its salesin research and development
As a part of the global research & development network, Design Centre China was set up in March 2002, to strengthen and capitalize opportunities and capabilities existing in the Chinese market.
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Continuous staff education
Objectives Improve staff’s general, professional and managerial skills Encourage and motivate staff to achieve better performance Provide staff with opportunities to establish a career Identify potential staff Meet company’s business needs
Award of Excellence,
OSRAM China 2005
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
Vocational training
3-year full time vocational training program according to German Dual
System Co-operation with local technical schools 210 apprentices for electrical and production mechanics in school Audited by GTZ (German Semi Government Institution)
ABS OSRAM FSL PR E 2002BC/OSRAM China PR E 2006
OSRAM – your competent partner
Together we grow.