BCG MATRIX OF ITALIAN PIZZA

BY SIDRA SAHER SAKINA

BCG MATRIX OF ITALIAN PIZZA

COMPETITORS

PIZZA HUT RAHAT BAKERS PAPASALLIS

CompoaniesPizza Hut 9500000 9200000 880000Rahat 10500000 12000000 14000000Papasalais 9500000 9700000 10200000Italian pizza 6500000 6900000 7400000

36000000 37800000 40800000

year

companies 2008-2009 2009-2010Pizza Hut -3.16% -4.30%Rahat 14.29% 16.67%Papasalais 2.10% 5.15%Italian Pizza 6.15% 7.24%

Market growth of companies

Pizza Hut Rahat Papasalais Italian Pizza

-10.00%

-5.00%

0.00%

5.00%

10.00%

15.00%

20.00%

-3.16%

14.29%

2.10%

6.15%

-4.30%

16.67%

5.15%

7.24%

Market growth of companies 2008-2009 Market growth of companies 2009-2010

companies 2008-2009 2009-2010Pizza Hut 0.767 0.6285Rahat 1.237 1.333Papasalais 0.808 0.7285Italian Pizza 0.575 0.5215

Relative Market Share Of Companies(%)

Pizza Hut Rahat Papasalais Italian Pizza0

0.2

0.4

0.6

0.8

1

1.2

1.4

0.767

1.237

0.808

0.5750.6285

1.333

0.7285

0.5215

Relative Market Share Of Companies(%) 2008-2009 Relative Market Share Of Companies(%) 2009-2010

2008-2009 2009-2010Market Growth 5% 7.94%Relative Market Share 0.847 0.812

companies Market Growth Relative Mkt SharePizza Hut -3.16% 0.767Rahat 14.29% 1.237Papasalais 2.10% 0.808Italian Pizza 6.15% 0.575

BCG MATRIX GRAPH(2008-2009)

2008-2009

2009-2010