Post on 12-Apr-2018
7/21/2019 BBDO the Multiscreen Dayparting Playbook
1/24
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Lnw tn Ztdodzj Hjvdmj Hkypkrts inr @rjktjr Rjkml & Dapkmt
Akrml 25;=
tlj auotdsmrjjfhkypkrtdf`
pokybnng
7/21/2019 BBDO the Multiscreen Dayparting Playbook
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7/21/2019 BBDO the Multiscreen Dayparting Playbook
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Hjvdmj hkypkrtdf` ds kpprnprdktj wljf kf khvjrtdsjr wdsljs tn tkgj
khvkftk`j ni tlj snpldstdmktjh tnnos ni auotd-smrjjf khvjrtdsdf`wldml mkf tkr`jt
mnfsuajrs bksjh nf spkmj, tdaj kfh hjvdmj mlndmjtn mnapojajft tljdr XY
dfvjstajft kfh nptdadzj kf kh mkapkd`f inr akxdaua dapkmt.
Lnw mkf hjvdmj hkypkrtdf` bj kppodjh tn kf khvjrtdsjrs khvkftk`j> Ljrj krj vj
sdapoj stjps tn kmldjvj tlj `rjktjst dapkmt.
7/21/2019 BBDO the Multiscreen Dayparting Playbook
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MOKRDITXLJ BRKFH] RJKML @NKO]
Xn akxdadzj rjkml kanf` kuhdjfmjs wln rjoy ojss nf XY, k auotd-smrjjf
kpprnkml wnuoh bj anst jiijmtdvj, ks dt wnuoh mkst k wdhjr fjt nf auotdpojhjvdmjs. Di tlj khvjrtdsjrs `nko ds irjqujfmy kfh tlj tkr`jt ds anrj fkrrnwoy
hjfjh (j.`., anas df adfdvkfs), by usdf` hktk, tlj khvjrtdsjr mkf rjpjkt
ajssk`df` nf auotdpoj hjvdmjs tn tlj skaj kuhdjfmj inr nptdako dapkmt.
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Brkfhs mkf usj hjvdmj hkypkrtdf` kfh kf ufhjrstkfhdf` ni tlj kuhdjfmjs
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k fkfmdko sjrvdmjs brkfh rjqudrdf` k mnfsuajr tn akgj k mnapojx hjmdsdnfad`lt dfvjst df Hkytdaj/Nfodfj, jfmnurk`df` tlj kuhdjfmj tn hd`jst hjtkdojh
mnftjft kt k tdaj wljf tljyrj anrj odgjoy tn bj df irnft ni k mnaputjr.
KHKUXMRJKXDYJ AJ]]K@DF@ XN JKML HJYDMJ
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hjodvjr daprjssdnfs prnpnrtdnfktj tn tlj tkr`jts hjvdmj hkypkrt prjijrjfmjs.
Zsdf` tkr`jtdf` hktk (j.`., k`js ;
7/21/2019 BBDO the Multiscreen Dayparting Playbook
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7/21/2019 BBDO the Multiscreen Dayparting Playbook
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XLD] BRKFH ODFGJH XLJDR KZHDJFMJ(MNFFJMXJH ANA]) XN XLJ HJYDMJXLKX IDX XLKX KZHDJFMJ BJ]X.
Xlj mnabdfjh anbdoj + nfodfj vdhjn mkapkd`f`jfjrktjh k 22% oditdf ikvnrkbdodty
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7/21/2019 BBDO the Multiscreen Dayparting Playbook
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Urdaj Xdaj Kwkrhs ]lnwskfh Nfodfj Ydhjn
MK]J ]XZHT
MKAUKD@F NBCJMXDYJ
K tjmlfnon`y mnapkfy wks trydf` tn japlksdzj tlj mnffjmtdnf bjtwjjf dts prnhumt
kfh tlj jftjrtkdfajft dfhustry by khvjrtdsdf` nf twn akcnr tjojvdsjh kwkrhs slnws.
Pldoj nvjrkoo kwkrjfjss ni tlj prnhumt wks ld`l, tlj rjtjftdnf ni gjy kttrdbutjs inr
tlj brkfh wks pnnr. Xlj modjft wdsljh tn tkgj khvkftk`j ni auotd-smrjjf irjqujfmy tn
hrdvj lnaj dts kttrdbutj-spjmdm ajssk`j by rjdfinrmdf` tlj XY mkapkd`f wdtl hd`dtko.
MKAUKD@F KUURNKML
Mnoojmtdvj mrjktjh k tkr`jt `rnup ni vdjwjrs wln lkh wktmljh tlj kwkrhs slnws df
tlj pkst. Xlj brkfh wdsljh tn tkgj khvkftk`j ni tlj okr`j kuhdjfmj ni anrj tlkf
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7/21/2019 BBDO the Multiscreen Dayparting Playbook
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XLD] BRKFH XNNG KHYKFXK@J NI XLJOKR@J XY + NFODFJ KZHDJFMJ XN HRDYJLNAJ K AJ]]K@J PLDML LKH JOZHJH
KZHDJFMJ] DF XLJ UK]X.
Xlj brkfhs suspdmdnfs kbnut tlj pnnr rjmkoo ni gjykttrdbutjs wks mnfidrajh by k onw bksjodfj kwkrjfjss
Xlj tkr`jtdf` summjssiuooy kod`fjh tlj XY kfh hd`dtkokuhdjfmjs, kmldjvdf`
7/21/2019 BBDO the Multiscreen Dayparting Playbook
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7/21/2019 BBDO the Multiscreen Dayparting Playbook
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7/21/2019 BBDO the Multiscreen Dayparting Playbook
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