How to incite a movement

Why

study

movemen

ts?

Insight: We all have an innate

desire to be a part of something

bigger than ourselves

Motivation

Agitation

Explosion

“Ability is what you're

capable of doing.

Motivation determines

what you actually do.”

Lou Holtz

“a soul stirring

spectacular

communal

undertaking”

Eric Hoffer

“We don’t fill bellies, we

fill souls.”

Howard Schultz

My Undertaking/Noble Purpose

My

People/Community

My Tools/Weapons

My M.O./Code of

Conduct

My Undertaking/Noble Purpose

My People/Community

This island race

My Tools/Weapons

Blood, toil, tears and sweat

My M.O./Code of Conduct

Never surrender

My Undertaking/Noble Purpose

To rid the world of monstrous tyranny

Motivation

Agitation

Explosion

Movements work in

concentric rings

The inner circle

Movements work in

concentric rings

The inner circle

Employees

Partners

Loyalists

Mass

United! United!

United!

A common goal

A common enemy

Symbols, icons

Language

Tactics of unification

Esoteric rituals

Articles of faith

Myths, heroes

Networking abilities

Ban The

Bomb

Save The

Whale

Burn Your

Bra

Reduce,

Re-use,

“Flashpoints” naturally

amplify the message

Agitators:

The Sons of Liberty

Incite:

“No taxation without representation!”

Flashpoint:

Griffin Wharf

Creative Idea:

Empty 342 crates of tea into Boston Harbor

Motivation

Agitation

Explosion

Agitators

Closed Systems

Esoteric Rituals

Exclusivity

Exploders

Open Systems

Universal Rituals

Ubiquity

Agitator Exploder

Agitator Exploder

Agitator Exploder

Agitator Exploder

Agitator Exploder

Agitator Exploder

Closed system

Open system

Open system

Esoteric rituals

Universal rituals

“Civilizations don’t get

murdered…they commit suicide”

Arnold Toynbee