Design Research and Ideas

GenerationCD201

Week 2 - Research

s.kretschmar@lecturers.billyblue.edu.au

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Research – what type of research is suitable to get the information you need???

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http://www.flickr.com/photos/cannedtuna/7940804366/in/photostream/

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“Scientific Research”:

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http://venturebeat.com/2012/08/14/iamscientist-kickstarter-for-academia/BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/

Start with a hypothesis, and then set out to prove it / disprove it, with empirical and measurable evidence.

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Eg. “This place would attract people because….”

“People like this area because they feel safe”

“People would come here because it is convenient”

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These things are easy enough to say, but unless you actually research your hypotheses, you may find that you are wrong – and thus would need to take a different approach to the design of your project.

Don’t be afraid to abandon preconceptions – move on!

How would you approach your project “scientifically”?

Can you think of any hypotheses which may be appropriate?

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“Historic Research”….

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http://museumvictoria.com.au/collections/items/270494/pictorial-map-melbourne-centennial-o-j-dale-1934BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com/

Be aware of agendas in historical texts…They are usually one sided narratives which may not give you the full picture.

For example, the socio-demographics of an area.

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But historical research can open a rich seam of inspiration… how can it inform your creative process for a present – day area?

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What methods of historical research can you think of?

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“Field Research”….

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http://contagiouscommentary.com/2011/06/managers-promoted-prepared-tops-83/

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Particularly helpful if you have supporting research to help inform what you are looking for.

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“Journalistic Research”….

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http://sprinkleteachingmagic.blogspot.com.au/2012/05/you-are-cordially-invited-to-my-first.html

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Journalists are not searching for complete knowledge or understanding of a topic. The journalist has an article to write and only needs enough knowledge to complete it in a timely fashion.

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“Research and Development”

(R&D)….

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Like the journalist the R&D professional has an objective and doesn’t need to completely understand the topic. They do, however, have to know a little more so they can apply it to the solution they are trying to produce.

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So which is design research most like?

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Design research takes a little from each.

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Like scientists we do the collection of data in order to find similarities and contrasts.

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Like historians we get out to the original environment to observe and record.

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Like historians we get out to the original environment to observe and record.

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Like journalists we interview living people and study current texts (magazines, newspapers and web.)

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Like journalists we interview living people and study current texts (magazines, newspapers and web.)

BBCD Melbourne BAPDCOM Version 1 - October, 2012 http://bbcdcomdes.weebly.com /

Like R&D we have an objective and have to know how to develop and apply our research to a solution.

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EFFECTIVE RESEARCH TECHNIQUE

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Collection:

Gather all the info indiscriminately- eg. Key word searching via the web, library lists or newspaper archives.

What Key words are relevant to your project?

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Don’t forget to interview people!

(and verify your findings).

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The next stage:

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DISCOVERY!

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http://www.wordsinspace.net/course_material/mrm/mrmtopics_rsch.html

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Create a “mind map” to find links between your gathered information…Either in your sketchbook, or download an app such as cmaphttp://cmap.ihmc.us/

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Don’t worry if you can’t work out “what it means”.

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Analysis…

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Gather your thoughts and check for relevance – decide what is important.

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Interpretation…

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http://rollermarketingresearch.files.wordpress.com/2012/07/elephant-interpretation.jpg

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Time to make sense of it all and start to apply our knowledge to a solution.

http://rollermarketingresearch.files.wordpress.com/2012/07/elephant-interpretation.jpg

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