Baskin-Robbins Escape to the Tropics Facebook Promotion

Post on 08-May-2015

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description

Baskin-Robbins' summer promotion for the launch of it's Tropical Shakes. Escape to the Tropics invited friends of the brand to earn points by gifting digital shakes to their Facebook friends. The user that earned the most points won a trip for two on Royal Caribbean's Adventure of the Seas. Facebook promotion developed by Chat Social Media Agency, www.chatagency.com.

Transcript of Baskin-Robbins Escape to the Tropics Facebook Promotion

promotiontropical shakes

How can we turn the launch of the Tropical Shakes into a social media experience that connects consumers

and their friends around the brand and drive sales?

CAD309

Users are spending 5 mins per visit interacting with Baskin-Robbins

Source:

82% of visitors are returning

+75,000 shakes were gifted by users to friends

chatagency.comcontact@chatagency.comhttp://twitter.com/chatagency787.360.1622

Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers.

About Chat.