basic principles of

DESIGN !i believe in you. you can do this.!

!

– sarah baker!

OBJECTIVE: !

By the end of this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them. !

AGENDA: !

•  your PRESENTer!

•  HEAD, heart & hand skills!

•  the BIG PICTURE overview!

•  deep dive into design PRINCIPLES and ELEMENTS!

•  BREAK it OUT !

•  regroup & reVIEW!

let’s do this thing. !

GESTALT!An organized whole that is perceived as more than the sum of its parts. !

C.R.A.P. !

Contrast | Repetition | Alignment | Proximity!

C.R.A.P. !Contrast | Repetition | Alignment | Proximity!

line | color | shape | scale | texture | space !

CONTRAST !The state of being strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important. !

REPETITION !The recurrence of an object or event. Repetition can create consistency and show that different things are related. !

ALIGNMENT !This allows elements to create visual connections !to one another; it intentionally creates order. !

(sidenote: margins)!

PROXIMITY!Nearness in space or relationship. By placing similar types of information close to one another, these things become more of a visual unit. !

ELEMENTS! !

LINE !

COLOR!

SHAPE !

SCALE !

TEXTURE !

SPACE !

(typography)!

Serif !

Sans Serif!

Display !

Text !

CRAP !in action !

QUESTIONS? !

!!

sarah baker!baker@neworganizing.com !

@bakerbk!