Google UpdatesEvolution

Barry SchwartzSMX Israel 2012

Google Updates

• How Google Updates

• Famous Updates

• Panda In Detail

Google Dance

• Monthly Index Updates

• 2000 - 2003

• Data Centers Update

• Danced For ~ Week

• PageRank Watchers

Rolling Updates

Types Of Updates

• Algorithm Updates (i.e. Panda)

• Data Refreshes (i.e. Individual Complaints)

• Index Update (i.e. Caffeine)

Google Updates

• How Google Updates

• Famous Updates

• Panda In Detail

Famous Updates• Fritz (Summer 2003)

• Florida (November 2003)

• Austin Update (Jan 2004)

• The Sandbox (April 2004)

• Bourbon (May 2005)

• Big Daddy (October 2005)

• Supplemental (Jan 2007)

• Paid Links (October 2007)

• Dewey Update (Mar 2008)

• Vince / Brand (March 2009)

• May Day (May 2010)

• Caffeine (June 2010)

• Scraper Filter (Jan. 2011)

• Panda (February 2011)

Fritz Update

• Summer 2003

• Index Update

• Google Dance Over

• Daily Index Updates

• AKA “Everflux”

Florida Update• November 2003

• Algorithm Update

• Before Holiday Season

• Overly SEO’d Sites & Affiliate Sites

• Businesses Went Bust

• Theories on AdWords

Austin Update• January 2004

• Algorithm Update

• Revision To Florida

• Targets More SEO Techn

• Link Farms, Stuff Keywords, etc

• Easy SEO Dead

Google Sandbox• April 2004

• Algorithm Update

• New Sites Won’t Rank

• Buying Old Sites

• Bourbon Update Fixes It? May 2005

Bourbon Update• May - June 2005

• Algorithm Update

• Off-Page Factors

• Reciprocal Links

• Irrelevant Links

• Duplicate Content

Big Daddy / Jagger• Oct. 2005 - Mar. 2006

• Index/Algorithm Update

• Infrastructure Change

• Low Value Pages Gone

• Supplemental Index?

• Faster Index Updates

Goodbye Supplemental

• Dec. 2006 - Jan. 2007

• Index Update

• Supplemental Index Gone

• Main Index Goes Deeper, Faster & Comprehensive

Paid Links• October 2007

• Algorithm Update

• Paid Links Targeted

• PageRank Penalties

• Forbes, NewsDay, Blogs & SERoundtable.com

• Why Now?

Dewey Update• March/April 2008

• Index Update

• Google Dance Like

• Targets:

• SEO’d Content

• Links

Vince / Brand Update• March 2009

• Algorithm Update

• Big Brands Take Over

• Google Said Not Brands

• Trust, Authority, Quality & PageRank

May Day Update• April - May 2010

• Algorithm Update

• Long Tail Impact

• Quality Change

• Many Sites Hurt

• Quality vs Off Topic

Caffeine Update• August 2009 - June 2010

• Infrastructure Update

• No Ranking Change

• Pages Missing From Index

• Faster, Fresher, Deeper Index, Within Minutes

Scraper Update

• January 2011

• Targets Low Quality Scraper Sites

• Warned Days Prior

• Panda Soon To Come

Panda Update• Late February 2011

• Algorithm Update

• 12% Of Results Changed

• Targets Low Quality Sites, Less Useful Sites, Little Content, Little Value

Famous Updates• Fritz (Summer 2003)

• Florida (November 2003)

• Austin Update (Jan 2004)

• The Sandbox (April 2004)

• Bourbon (May 2005)

• Big Daddy (October 2005)

• Supplemental (Jan 2007)

• Paid Links (October 2007)

• Dewey Update (Mar 2008)

• Vince / Brand (March 2009)

• May Day (May 2010)

• Caffeine (June 2010)

• Scraper Filter (Jan. 2011)

• Panda (February 2011)

Google Updates

• How Google Updates

• Famous Updates

• Panda In Detail

Panda In Detail