Post on 30-Oct-2014
description
ADVERTISING
Course: MKT 258 Intro to AdvertisingStudent: Dita Kovarikova
Lecturer: Sylvia Vondrackova, MBADate: 17th April 2013
Table of Content:
Introduction
Body:Who is responsible for ads?Prohibited Items and ServicesEUImpacts Examples
Conclusion
Bibliography
American is exposed to more than 1,000 advertising messages every day, but actively notices fewer than 80 ads.
WHO IS RESPONSIBLE FOR
ADS?
It is the responsibility of the advertiser to ensure that the items or services listed for sale in its advertisements are
appropriate for sale under the User Agreement and all applicable laws and regulations..
First time
Regulation of commercial advertising occurs in several forms, but it is often controversial. In 1938, the Federal Trade Commission (FTC) was given the authority to regulate "unfair or deceptive" advertising. Congressional hearings were first held in 1939 on proposals to ban radio advertising of alcohol beverages
Prohibited Advertisements/Items and Services
• Concealed weapon• Tobacco products, cigarettes, illegal drugs,
drug paraphernalia • Bodies, body parts, bodily fluids• Fireworks, explosives, or any hazardous
material• Alcohol (including but not limited to any
beer, wine or liquor).• Gambling (including but not limited to online
gambling; poker; sports books and sports betting; sites that provide tips, odds and handicapping; lottery tickets; sweepstakes; pyramid schemes; grab bags; raffles; slot machines, etc.).
EU policy
2006 European legislation protects consumers and traders involved in commercial, industrial, craft or professional activity against misleading advertising and its unfair consequences.
Other in US: Unfairness and Disclosures Advertising
Misleading advertising
Advertisements which mislead or which may mislead the people who receive them are forbidden. The misleading nature of these advertisements could affect the economic behaviour of consumers and traders, or may be detrimental to a competitor.
Comparative advertising
Comparative advertising explicitly or by implication makes reference to a competitor or competing goods or services.
This type of advertising is only permitted when it is not misleading. It can be a legitimate means of informing consumers of what is in their interests.
Impacts
Deceptive advertising and marketing practices that raise health and safety concerns, as well as those that cause economic injury.
http://www.youtube.com/watch?feature=player_embedded&v=WzMuax75s3M
http://www.youtube.com/watch?feature=player_embedded&v=bizJWtJ0xXo
http://www.youtube.com/watch?v=pE6lktbtH3U
Fun, controversial and provocative videos:
Thank you for your
Bibliography: http://eh.net/encyclopedia/article/Nelson.AdBans http://bannedcommercials.wordpress.com/
http://www.reddit.com/wiki/prohibitedads
http://www.businessinsider.com/banned-ads-2012-12?op=1 http://www.lawpublish.com/10-major-advertising-law-related-
concepts.html http://www.ftc.gov/bcp/bcpap.shtm http://europa.eu/legislation_summaries/consumers/consume
r_information/l32010_en.htm http://www.oddee.com/item_96502.aspx