New Kids on the FINANCIAL

Block

CONSUMER: Emerging Adult

40% of Americans 18-29 out of work

1in8 move back in with Mom & Dad

Their financial thought process.

Getting married LATER.Starting career LATER.having families LATER.

Adult responsibilities: OBLIGATIONS

Life can’t all be about ice cream & flowers,

Creates: UNCERTAINTYMentality: FEAR OF UNKNOWN

BUT

emerging adults want trust,before they give trust.

WHO can alleviate their fear,

while still trusting them?

BRAND: Bank of America