Post on 17-Jan-2017
Bak USAInternship Showcase
Celine Keefe I 2nd Year MBA Candidate I WNY Prosperity Fellow
AGENDA
Bak Story
Bak to the Projects
Bak on Track– LeaderCORE style
“Everything begins with an idea.”
Bak in Buffalo, NY
Our Industries
Education Lifestyle
Field Services
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Our Products
Seal 8Fully Functional Ruggedized Tablet.
Atlas 12Rugged 360° Laptop.
Thoughtfully Engineered. Masterfully Crafted.
AGENDA
Bak Story
Bak to the Projects
Bak on Track – LeaderCORE style
What do I do at Bak?Marketing Intern
Projects:Market Development PlanNew Product Launch TeamMicrosoft Collateral Weekly HR NewsletterSales Warrenty Data Model
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Market Development Plan
Atlas 12Out of the World. Into Your Hands.
Business Case Segmentation Personas SWOT/PEST Analysis Pricing Market Strategy Program Mix End of Life Plan
Explore• Case Studies• White Papers• Spec Sheet• Blog• Website (SEO)• Trade shows• Social Media
Advocate• Social Media• Feedback
forms • Customer
service channels (online/off)
Renew• Webinars• Featured
customer stories
Customer Buying Journey
Evaluate Purchase Expand• Email Marketing• Webinars• Blog – industry
specific, how to device
• Download• Social Media • Surveys• Follow-up
contact
• Quick start guide
• Webinars• Blogs (industry
specific, how to use device/Microsoft)
• Thank you email
• ‘Build your device’
• Drop ship packaging items
• Tech Reviews• Testimonials• Website• White Papers• Demos• Conversations-
Q&A• Webinars• Info Emails
(BSS)• Blog (topical,
industry leadership)
Sample Slides Created for Bak USA
Consult and Customize
Any issues, and your device will be serviced right here in the U.S.
The Bak USA
Brand and Deploy Service and Restore
Our team meets with yours to understand your unique needs.
We deliver a product built just for you.
Process
Our ProductPowerful.Versatile. Prepared.Configurable.
Atlas 12
Solve
“Thus, taking notes by hand forces the brain to engage in some heavy ‘mental lifting,’ and these efforts foster comprehension and retention.”– Cindi May, Scientific America, 2014
Sales Warranty Model
AGENDA
Bak Story
Bak to the Projects
Bak on Track – LeaderCORE style
LeaderCORE Competencies
•Communication•Problem Solving and Decision Making•Strategic Thinking
What’s next?
Thank You