Post on 01-Jul-2015
description
B A C K PA C K R E P O R T I N G@ J O U R N O 2 G O
T H E B I R T H O F B A C K PA C K
• Hourly updates
• Plan story locations
• Follow the news
• Research
• Shooting for multiple stories/outlets
G E T T I N G L O S T
I T E L L S T O R I E S E V E R Y W H E R E
@ J O U R N O 2 G O
@Journo2Go
• Steelfish headlines
• Cambria body
• Consistent colors (yellow, gray, white)
• Blog has all of these elements
H O W D O W E C O V E R E V E R Y T H I N G ?
H O W D O W E C O V E R E V E R Y T H I N G W E L L .
- T H E N E W S R O O M
“First step in solving any problem is recognizing there is one.”
S TA R T W I T H A G O O D D E S I G N
H O W D O W E T E L L S T O R I E S I N N E W W AY S ?
I N F O G R A P H I C S
I S T H I S P U B L I C R E L AT I O N S O R J O U R N A L I S M ?
“ P U B L I C R E L A T I O N S I S A S T R A T E G I C C O M M U N I C A T I O N P R O C E S S T H A T B U I L D S M U T U A L LY B E N E F I C I A L R E L A T I O N S H I P S B E T W E E N O R G A N I Z A T I O N S A N D T H E I R P U B L I C S . ”
- P R S A
“ I T I S T H E R O L E O F J O U R N A L I S T S T O P R O V I D E T H I S I N F O R M A T I O N I N A N A C C U R A T E , C O M P R E H E N S I V E , T I M E LY A N D U N D E R S TA N D A B L E M A N N E R . ”
S P J
W H AT I S T H E S T O R Y H E R E ?
P L A N N I N G T H E T R I P C O V E R A G E
• Social media strategy
• Secret Service
• Royal Guards
• International Olympic Committee (IOC)
S E C R E T S E R V I C E
I N T E R N AT I O N A L O LY M P I C C O M M I T T E E
R O YA L G U A R D S
@ U F G AT O R B A N D S T R AT E G Y
• Consistent posts
• Cross-platform promotion
• Interactive tweets
• Work with other media outlets
• Hashtags and replies
S O C I A L M E D I A E X E R C I S E
• What makes your story interesting
• Find the top 5 @’s you want to reach
• Find the top 5 #’s you want to include
• Think of 5 interesting facts about your story
• Tweet at strategic times of the day.
@ U F G AT O R B A N D
• Create a home base for content
• Be an internet traffic controller
S O C I A L M E D I A
B A L A N C I N G P U B L I C V S . P R I VAT E
• No one-size-fits-all answers
• Follow newsroom ethics policy
• Nothing is private
• Not all networks offer more than one account
• Credibility is gained through consistency
O L D J O B C H E C K L I S T
• Resume
• Cover letter
• Degree
• Suit and tie
• No spinach in your teeth
J O B C H E C K L I S T
• Product (you)
• Visual Identity
• Networking
• Promotion
N E T W O R K I N G T I P S
• Business cards
• Cold call
• Make yourself available
• Connect before you meet
• Shadow/stalk
P R O M O T I O N T I P S
• Be consistent
• Clarify what you do on all platforms
• Have a home base for content
• Guest blogging
A LW AY S B E P R E PA R E D
T I M E L I N E
• 5 a.m. - Check the media back in the U.S.
• 6 a.m. - Eat/Shower
• 7 a.m. - Depart for days activities
• 8 - 11 a.m. - Morning events/performances
• 12 p.m. (deadlines on EST) - Checkin with Western media - send morning content.
• 2 - 5 p.m. - Afternoon events/performances
• 6 p.m. - Edit and send all media for Western newspapers and late TV News.
• 8 p.m. - Dinner
• 9 - 11 p.m. - Shoot B-roll of London
• 12 p.m. - 1 a.m. - Check in with morning editions of Western media.
U N I F O R M S T O R Y. . . P O T E N T I A L N I G H T M A R E
S K I L L S Y O U N E E D T O A C Q U I R E
• Write press releases
• Forge new relationships between clients and community
• Pitch story ideas to the media
• Manage a brand (brick and mortar and online)
• Social media updates
• Video
• Photographs
• Infographics
• Work on deadline
• Work in multiple time zones
• Protect your brand from potentially detrimental stories (don’t stop them, just soften the blow)
Creative Workflow
E X T E N S I O N O F T H E S T O R Y
W H AT I S T H E S T O R Y H E R E ?
H O W D O W E T E L L S T O R I E S T O M O R R O W ?
Google Glass
W H AT D O Y O U N E E D T O L E A R N ?
Writing
Photography
Ledes
Headlines
Audio RecordingVideo Editing
Web Stuff
HTML5
CSS
CMS
Interviewing
Infographics
Photoshop
Illustrator
InDesign
Final Cut Pro
Tie a tie
Walk your editor’s dog
Get coffee
Sleep less
What is news
Drink more coffee
Work with others
Book flights
Work in foreign countries
Get out of jail
Deal with PR
Survive
W H Y
Writing
Photography
Ledes
Headlines
Audio RecordingVideo Editing
Web Stuff
HTML5
CSS
CMS
Interviewing
Infographics
Photoshop
Illustrator
InDesign
Final Cut Pro
Tie a tie
Walk your editor’s dog
Get coffee
Sleep less
What is news
Drink more coffee
Work with others
Book flights
Work in foreign countries
Get out of jail
Deal with PR
Survive
W E P R E PA R E
M Y B A C K PA C KV E R N A Z Z A , I TA LY
M Y B A G
E V E N T S / M E S S A G E V I D E O TA P I N G
S I N G L E P L AT F O R M
E D I T I N G / P R O D U C I N G
P R E V I O U S W O R K F L O W
E V E N T S / M E S S A G E S H O O T I N GP R O D U C I N G
M U LT I P L E P L AT F O R M S
•iPhone•Flip
•DSLR
N E W W O R K F L O W
R E C O M M E N D E D T O O L S
N I K O N 5 3 0 0 ( $ 1 , 2 0 0 )
A P P L E I P H O N E 4 S ( $ 2 0 0 )
G O R I L L A P O D ( J O B Y. C O M ) ( $ 4 0 )
Cameras Accessories
L A P E L M I C ( $ 2 5 )
A U D I O - T E C H N I C A AT R - 3 5 5 0
A P E R T U R E 3
F I N A L C U T P R O 7
F I N A L C U T P R O X
C R E AT I V E W O R K F L O W
S TA R T W I T H A G O O D D E S I G N
S TA R T W I T H A G O O D D E S I G N
• Decide the platform of your story ahead of time
• Be able to change that platform on a dime
• Is this complimenting the story?
E X E C U T I O N
• Scout if possible
• Be efficient with video/audio managements
• Work with your subject to help them understand the final project
F I N A L T H O U G H T S
• Design a strategy for your content gathering
• Start small
• Budget for mistakes
• Don’t let the technology get in the way of the story
“An object imbued with intent — it has power, it's treasure, we're drawn to it. An object devoid of intent — it's random, it's imitative, it repels us. It's like a piece of junk mail to be thrown away.”
- J O H N H O C K E N B E R R Y
C O N TA C T
• Steve Johnson
• 407.782.2910
• sjohnson@jou.ufl.edu
• Journo2Go.com
• @Journo2go
Q U E S T I O N S ?@ J O U R N 2 G O