Post on 10-May-2015
description
http://creativeagencysecrets.comhttp://creativeagencysecrets.com
Leads Research Guide
How to find people online
for business development
First find your company
Easy steps to research your target:
Google www.google.com – the biggest and best – use them. Find the home URL; go read the company website.
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company website.
Be devious
• Click through beyond the first page of results for best detail
• Places I’ve found great contact information
– Press releases
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– Press releases
– Newspaper articles
– White paper authors
– We’re hiring link pages
– News page (often names directors)
Go to the Company site
• www.charlesrussell.co.uk
• You need to know the name of the person to find them in the directory
• Does not allow searching using job title
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• Does not allow searching using job title
• Can search for legal area of expertise but corporate officers are excluded (CEO, CFO, CMO)
Hoovers
Hoovers www.hoovers.com partly free / partly paid for company information
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Dun and Bradstreet
• Dun and Bradstreet www.dnb.com paid for company information and credit checks
• Best for listed, public companies and large organisations
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organisations
Now drill down to the people
• Finding the right person – start at the top.
• Hoovers gives top executives’ names free
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Check other people-related sites
Top 3 sites for personal contact information
• Linked In – www.linkedin.com
• Zoom Info – www.zoominfo.com
• Jigsaw – www.jigsaw.com
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• Jigsaw – www.jigsaw.com
All have free and paid-for options.
Compare free information
• Jigsaw vs ZoomInfo for Charles Russell LLP
Jigsaw: 197 people listed
And verified.
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ZoomInfo: 76 people
Listed and verified
Finding the right person
• Jigsaw has 4 marketing people listed
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Director of Marketing
• Jigsaw Contact details published... get more detail with paid-for addon
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Jigsaw’s “free” points system
• You can ‘earn’ access to more detailed information by participating in Jigsaw’s reward program.
• If you update records or provide access to
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• If you update records or provide access to your contact database, you earn points which can be redeemed against access to more info.
• Or – you can buy a subscription
ZoomInfo’s “CE” Account
• ZoomInfo offers access to some data in exchange for checking / updating information through their Community Edition
• Contact details
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• Contact details
Don’t forget Linked In
• If you are a ‘connected’ person on Linked In –you may have the best luck working within their Companies tab.
• But I wasn’t connected to the right people to
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• But I wasn’t connected to the right people to get directly to the Marketing Director – I found as a possible intermediary.
Linked In premium
• Like the others, there’s a paid-for option that gives you opportunity to send unsolicited email (in-mail) and gain access to people beyond your circle.
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beyond your circle.
• Premium features
– Function
– Seniority
Finding Daryl
• So, we found his name on both Jigsaw and ZoomInfo
• Then, refer back to corporate site for details
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To conclude
• Use free resources first – be devious
• Get the 30 day free trial offers & test, test, test
• Find out which of the paid-for services gives the best results for your business / market /
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the best results for your business / market / target audience
• Sign up and you’re away!
Get in touch
• Have a free 20 minute phone briefing with us
– Tell us about your situation
– Ask questions
– Get quick advice
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– Get quick advice
• rebecca@creativeagencysecrets.com