B2B content marketing: How to engage generate leads and maximise ROI

Post on 10-May-2015

531 views 0 download

Tags:

description

Paul Smith, Group Head of Marketing at Elektron Technology shares his insight on the successful launch of CheckIt, a wireless food safety monitoring system, through a content marketing campaign

Transcript of B2B content marketing: How to engage generate leads and maximise ROI

How to Engage, Generate Leads & Maximise ROI19.05.14

Paul Smith

Checkit / Agar Scientific / Digitron

Strictly Confidential

2

Background

Strictly Confidential

3

Content Marketing is…

Strictly Confidential

4

Social Media?

Strictly Confidential

5

Evidence of success?

Strictly Confidential

6

Strictly Confidential

8

Twitter – how you engage is a real skill!

Strictly Confidential

9

Bringing it all together

Thank you!19.05.14

Paul Smith

paul.smith@elektron-technology.com