Post on 29-Jul-2020
• Busy, kid-centered lifestyles.• Visit theme parks, museums or bowling alleys• Calendars are crowded with athletic activities• Travel domestically but like the idea of travelling abroad• Care about bargains on the brands they prefer to buy.
• Live in smaller metropolitan markets• Adults are married, middle-aged and highly eductaed• Children are older teens and early 20 - somethings• Preparing to send children o� to college• Same address for more than a decade
Household Income
$75k - $100kHead of Household Age
46-50Household Size
5+ Persons
Family Fun-tasticUpscale, middle-aged families with older children pursuing busy kid-centered lives in satellite cities.
B09Family
Fun-tastic
MMS™
MSG TM
Channel Preference
TV
Electronic educational toysAds in tablet app very usefulDiscretionary spend $23k-$26
Bargain hunters
Streaming Internet /TV CablePresence of a child 4 -6
Management occupation
151
37
91146
127
97
91
106
162
195
73
69
116
70
105
94
96214
139
128
82
131
145
89
0 100 200
0 100 200
0 100 200 0 100 200
120
105
104
96
118
111
0 100 200
58
107
32
32
1042
0 100 200
Sports Watched (TV) Leisure Activities / Hobbies
Newspapers
College football regular season - watch frequently
Fishing
Bowling
College football post season: watch frequently
College baseball
IndyCar Series
Sports Played: Last 12 Months
General Attitudes and Opinions
Business/�nance section
Classi�ed section
Comics section
Editorial section
Entertainment section
Fashion section
Aerobics
Backpacking/hiking
Baseball
Basketball
Bicycling: mountain/road
Bicycling: stationary
Interested in international events
Interested in the arts
Enjoy taking risks
Want to get to very top in career
Like to set up own business one day
Interested in other cultures
Buy American
Show me the money
Go with the �ow
No time like the present
Never show up empty-handed
On the road again
Art associations
American Association of Retired Persons (AARP)
Church/temple/synagogue
None of these
PTA/parents’ association
Antique shopping/shows