Post on 06-Apr-2016
description
Every lock has two keys. One made by a locksmith, and one made by me. Simple, uncomplicated. Yet a paper clip is never just a paper clip. The world is nothing more than a room of locked doors and paper clips. It’s curiosity at its purest – to wonder, to speculate and to imagine. In the end, what remains is the answer. With a patient mind and a steady hand, I wait before each lock... until the moment everything clicks and it all slides into place.
Every lock is one worth picking
Iconic films have their own language. Only those enlightened souls who watch these films are fluent enough to speak it.
Art Director | Jessica Mapstone
The Chip Shop Awards celebrates no-holds-barred, sarcastic and often cynical creativity in advertising. Craft a copy-driven print ad for Google in the Best Ad Based on a Topical News Story category.
A sardonic and sharp-witted approach that uses Google’s auto-complete to comment upon allegations of the company’s private data snooping.
Michael J Fox Foundation for Parkinson’s Research has one goal in mind - to examine and reveal all facets of the disease. Craft a copy-driven print ad that dispels a misconception surrounding Parkinson’s.
Utilising the world of Back to the Future, a well-known quote from the cult film was rephrased to communicate Parkinson’s as a disease that doesn’t only affect the elderly.
Art Director | Liezl Fourie
Padlock ShimAttic. Dark and untouched. Been that way for a while, it
seems. Dust. Dust. Dust. What lies in that corner? Wooden
chest with bronze padlocks. Rusted hinges. Delicate. Let’s
see…ok, not that delicate. Sturdy bastard. Padlock shim
inserted. Do it smoothly.
Rotate...slowly…slowly
Click.
Mile High Pop Up is a conceptual restaurant that encapsulates the ultimate in-flight dining experience when travelling to various exotic destinations. Create a radio campaign that captures the USP of fine dining minus the discomfort of airline travel.
Recreate the most unsavoury and uncomfortable in-flight experiences - situations which can be avoided altogether when dining at Mile High Pop Up restaurant.
Client: Mile High Job: Radio Ad Title: “Bill” Running Time: 45”
Audio Music SFX
MVO1: (avuncular; dry) Bill suffers from
anxiety. Not your average…
BILL: (clipped) “I’m late for a meeting.
Please hurry up.”
MVO1: …anxiety. He suffers from the…
BILL: (frantic) “What was that?! Did the
plane just drop? Oh god! I’m not ready to
die!!”
MVO1: …variety. Beads of sweat hang
precariously from Bill’s upper lip; his
incessantly twitching fingertips drum
against the granite black armrest which
he clutches in desperation. Scraping his
nails back and forth. Back and forth. He
speaks with a stutter; a few strands of
spittle escape in his attempt to converse.
The pungent odour of his anxiety is evident
in the dark stains slowly pooling beneath
the arms of his shirt. To distract himself, Bill
turns to the person on his left and begins
a clattering monologue regarding rare
Amazonian reptiles and their mating rituals.
The person on Bill’s left is you.
MVO2: (upbeat brio) Luckily, that’s not the
only way to fly. (beat) Mile High Pop Up
Restaurant. (beat) All the fun of a weekend
away without the risk of… Bill.
MVO3: For more on this delightfully different
dining, flying and – decidedly Bill-free –
experience, visit www.dinemilehigh.com
Johann Strauss Blue Danube Waltz
Crossfade to cheesy 1950s style Hawaiian ukulele music
Music fades
Ambient aeroplane sounds
Drum of fingernails against plastic
Nails scrape against rough textured plastic
Squished flesh fidgeting around in a pleather seat
Client: Mile High Job: Radio Ad Title: “Sarah” Running Time: 45”
Audio Music SFX
MVO: (avuncular, dry) Sarah doesn’t
countenance the word “No” very well. Tiara
wearing toddler, pageant-queen and five-
time divorcée, what Sarah wants, Sarah
gets. Her airline uniform contracts as she
bends over. The top four buttons tautly
vibrating, as they strain against the 3 month
anniversary gift from her last husband. A
simple…
Susan: (curt, friendly) “How may I help, Sir? “
MVO: suddenly becomes one of those…
Susan: (lascivious) “If there’s anything you
need assistance with…”
MVO: …moments. Lips pucker in a lecher-
ous grin; teeth glint predatorily in a smile
meant to reassure. And lure. Her skin is lined
with the contours of weekly tan sessions
while her carefully coiled hair releases a waft
of hairspray that induces a cough whenever
whiffed. Her acrylic pink nails slowly glide
across the arm of any misfortunate male
passenger that catches her eye. Right now,
that passenger is you.
MVO2: (upbeat brio) Luckily, that’s not the
only way to fly. (beat) Mile High Pop Up
Restaurant. (beat) All the fun of a weekend
away without the risk of… Sarah.
MVO3: For more on this delightfully different
dining, flying and – decidedly Sarah-free –
experience, visit www.dinemilehigh.com
Johann Strauss Blue Danube Waltz
Crossfade to cheesy 1950s style Hawaiian ukulele music
Music fades
Ambient aeroplane
sounds.
Aerosol spray
Short, raspy cough
Client: Mile High Job: Radio Ad Title: “Adam”
Running Time: 45”
Audio Music SFX
MVO1: (avuncular, dry) Adam very rarely
washes his hands. Truth be told, it’s less a
case of…
ADAM: (sanctimonious) “Yeah mate, all that
soap in the drinking water – it’s bad for the
environment you know?”
MVO: ...than the good old…
Adam: (indifferent) “Uhh, I don’t really have
time for this right now…”
MVO: …situation. A few strands of greasy
brown dreads peek out from beneath his
stained kitchen hairnet. His shoulders
lightly dusted with specks of dandruff that
float down with the slightest shake, Adam
enjoys the satisfying sensation of nails
scraping against scalp as he scratches. A
wet, phlegmy cough wracks Adams body
as he skins the greyish chicken breasts
before throwing them in a grimy microwave.
Then, accompanied by a spoonful of
flattened broccoli and thick mash that
emit a dull, wet thunk when plonked in its
cardboard coffin, the resulting masterpiece
soon reappears as the evening in-flight
meal for a hungry passenger. That hungry
passenger is you.
MVO2: (upbeat brio) Luckily, that’s not the
only way to fly. (beat) Mile High Pop Up
Restaurant. (beat) All the fun of a weekend
away without the risk of… Adam.
MVO3: For more on this delightfully different
dining, flying and – decidedly Adam-free –
experience, visit www.dinemilehigh.com
Johann Strauss Blue Danube Waltz
Crossfade to cheesy 1950s style Hawaiian ukulele music
Music fades
Ambient aeroplane
sounds
Nails scraping scalp
A loud, wet cough
Microwave hum
Wet plop
Tension WrenchHotel room seems nice. Spacious
cupboard. Was my suitcase always that blue? Heavier. Wrong suitcase.
Locked. Tension wrench in. Pick smoothly inserted. Push forward.
Stuck.
Warded? Ok, let’s try this again.
Well, would you look at that.
Edge of Wrong. The singular music and arts festival that explores only the most experimental of endeavours. Create an integrated campaign for this intimate festival.
To capture the ineffable nature of the festival, the concept of “what lies beneath” looks at the notion of noise and its relationship with experimental music. This was depicted using a combination of visual noise and copy.
poster
Art Director | Robyn Newham
broadsheet
Conversation about music is a big part of the festival’s DNA. As a platform for these conversations, a broadsheet was designed that – in a deliberately controversial fashion – catalogued the previous day’s events to spark debate among festival-goers.
broadsheet 1-2
broadsheet 3-4
broadsheet 5-6
broadsheet 7-8
programme
festival ticket
artist pass
online - website
online - digital broadsheet
rolling stone dps
rolling stone dps
Cloudnine Surf Co. An emerging surfwear and apparel brand with an appreciation for the longboard lifestyle. Create a concept-driven media neutral campaign that promotes this USP.
It’s The Endless Summer. The Beach Boys. It’s the 70’s before it became the “70’s”. The campaign conveys the longboard lifestyle - slow, unhurried and filled with passion - as the true essense of a surfer.
print 1
print 2
billboard
Lightbox billboards are placed in airports near Departure terminals.
outdoor
Outdoor billboards are strategically placed at heavy traffic locations in the city.
Snap PickBare room. Corridor empty but not for long. Awkward
bookshelf. Ok, this is heavy. Protruding shape behind it.
Door. Pin-tumbler lock. Snap pick inserted. Pull elastic band
carefully…remember the last time. That hurt.
Quickly. Now.
Where is that cold draught coming from?
The black magic edition
POL is a South African cultural magazine that aims to promote open-mindedness surrounding topics of African culture. Through immersion journalism, convey a polemic argument on a “taboo” aspect of African culture.
A raw, insightful and provocative editorial that unpacks African witchcraft through the eyes of a white, Botswana-born Sangoma.
Designer | Robyn Newham
magazine 1-2
magazine 3-4
magazine 4-5
magazine 6-7
Kooky is an art magazine that celebrates unconventional art - the unorthodox, the accidental and sometimes the downright disturbing.Craft an editorial that brings attention towards quirky artistic ventures.
A humorous, light-hearted tale of artist, Adam Morrigan, who expresses himself through the unusual medium of roadkill.
Designer | Dominique Dagge
Ball Pick Where to start? Try the filing
cabinet in the corner. Just once, please be unlocked. Oh for the love of - Wafer
lock. Ball pick. This better be alphabetical. Wait…was that
a shadow by the door? Green folder, green folder.
L. L. Louis. Where are you? Need to find that information...
Ok. Did not expect that.
The Chaeli Campaign is an NPO founded by five children who aim to provide mobility for the minds and bodies of those living with disabilities through encouraging a society of inclusion.
Society views disabled people as “fragile”. An online video was created to convey the message “disability isn’t different” through the concept of “Anti-Fragile” because ultimately, disabled people aren’t as sensitive as you think.
Play video in folder
Fox & Raven Publishing is an independent publishing house that specialises in short stories and speculative fiction.
As a means to acquire a vast amount of new material and attract new readers, a mobile and tablet competition app was designed to act as a platform for writers. Where unpublished stories can be submitted and attract new readership. At the end of the competition, the story with the highest readership gets a publishing deal.
The concept is “war” as Fox & Raven Publishing look to hire mercenries of fiction.
This personality test acts as a genre analysis which provides a way for the reader/writer to determine what genre they are more inclined towards.
Five plot scenarios will be presented through multiple answer narratives.
At the end, the app suggests a genre best suited for the user’s writing style, based on the narrative endings that they chose.
Where saved short stories reside.
Where all submitted short stories reside
Where the highest rated short stories reside - the features of the week.
After the user has read the book, they have the option to rate it with commentary.
All writers have the option to either submit their work online or directly onto the app.
Layout of short story.
Team player, albeit sarcastic and good-humoured at best. Dedicated, which may or may not border on pedantic. Result-orientated and a strong believer in ‘second time’s the charm’. Interact with people at all levels, courtesy of a dry sense of humour. No, honestly though.
I am that funny.
Thank you