Post on 18-Oct-2020
Avoid Wasting Time with Online Marketing
Why Online Marketing Fails How to Choose Your Platform
ABOUT TIM PRIEBE
• Owner of T&S
• Author of multiple online marketing books
• Columnist in The Business Times of Edmond
• Regularly assists clients with online marketing
1
THE WHOLE POINT
The Whole Point
People do business with those they...
• K
• L
• T
• V
Show ________Show ________Show ________Show ________
________________________________
The Whole Point
People do business with those they...
• Know
• L
• T
• V
________________________
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• T
• V ________________
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• V ________
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow ConsistencyShow ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow ConsistencyShow Worth
2
THE RIGHT ORDER
The Right Order
0. Build ________ ________1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
3
RECIPE FOR CONTENT
Recipe for Content
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
______________________________
__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• I
• E____________________
Don’t have too much in your !__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.
4
POINT OF OPTIMIZATION
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized Return Time Invested.
Return
Time Invested
on
5
SIX QUESTIONS
Six Questions
?
Six Questions
Who
?
Six Questions
Who
What?
Six Questions
Who
What
Why
?
Six Questions
Who
When
What
Why
?
Six Questions
Who
When
What
WhyWhere
?
Six Questions
Who
When
What
Why
How
Where
?
Six Questions
Who
When
What
Why
How
Where
6
Elements to Consider
Audience
Audience Capabilities
Audience Capabilities
Comfort
Audience Capabilities
Comfort Culture
7
Platform Options
1.32 BillionPersonal Use
Photo, Video, LinksPrivate & Public
Photo, Video, LinksPrivate & Public140 Characters
271 MillionBusiness & Personal
Photo, Video, LinksPrivate & PublicEndorsements
300 MillionBusiness Use
Google+
Photo, Video, LinksPrivate & Public
Google Integration
540 MillionTech-Savvy
Photo, Video, LinksAll Image Based
70 MillionWomen Buyers
Blog
Photo, Video, LinksYour Platform
Search Engines
Website Visitors
Photo, Link, TextTracking
No Search Engines
3.9 BillionOldest & Biggest
Podcast
AudioSearch Engines
iTunes
90 Million
YouTube
VideoGoogle Integration#2 Search Engine
800 Million
Questions?
• T&S has online marketing consulting, branding and management services available.
• 405-285-0348
• www.tandsgo.com