Ausbiotech speech2

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Speech for Ausbiotech Conference on Medical Devices market in India and How to do Business with India.

Transcript of Ausbiotech speech2

Speech by Stephen Manallack

Author, “Soft Skills for a Flat World” (Tata McGraw-Hill India, 2012)

1.2 billion reasons to be excited about India.

“The Great Gatsby” insight into India!

© Stephen Manallack 2012

F. Scott Fitzgerald –

“…the test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”

India Business TIP 1.

© Stephen Manallack 2012

Indian culture embraces paradox – two competing ideas often go together

© Stephen Manallack 2012

You have to understand…

© Stephen Manallack 2012

© Stephen Manallack 2012

© Stephen Manallack 2012

India Business TIP 2.

India is a smart,

innovative country

Indian Medical Devices Market.

© Stephen Manallack 2012

US$2.6 billion today75% imported

US$11 billion 2023

Drivers of growth…

© Stephen Manallack 2012

Drivers of growth in medical devices.

• Demography – young + old

• Economic growth = disposable

income• Health insurance• Medical tourism

© Stephen Manallack 2012

The optimistic mind of the market.

 Kiran Mazumdar-Shaw, Chair and Managing Director, Biocon Ltd:

“My philosophy in life is that every failure can be converted into a success. As somebody said, defeat is temporary but giving up is permanent. The way I approached it was that I am going to be just not brainwashed by perceptions. I thought let me do it my way."

© Stephen Manallack 2012

India Business TIP 3.

Treat problems and setbacks as a

gift

It’s worth it because…

© Stephen Manallack 2012

Medical Devices Imports for India.

• Roughly 75% of the medical device market imported

• Key imports - imaging equipment, pacemakers, orthopaedic and prosthetic appliances, breathing and respiration apparatus, and dental equipment

• About 14,000 medical devices marketed in India • Biggest suppliers - USA, Japan, UK, France,

Finland and Germany• USA is leading supplier with more than 28%

products

© Stephen Manallack 2012

Who are the major players in health?

Apollo HospitalsEscorts Group

Fortis HealthcareMax HealthcareManipal Health

Aravind Eye Hospital

…major players in over 30 cities

© Stephen Manallack 2012

India Business TIP 4.

Go with an open mindMost diverse country on earth

Religions, beliefs, languages and culture Your host could have spent many years in the USA

or the UK, and have a global outlook - or never have left India and have a regional view

© Stephen Manallack 2012

Just some of the issues…

• Where to HQ?• Who to partner?• Constant travel (35

cities +)• Long hours• Slower, collective

decisions

© Stephen Manallack 2012

India Business TIP 5.

India will be hard

work, so be prepared

© Stephen Manallack 2012

Steve’s TIPS for success in India.

1. Be ready for paradox2. India is smart, innovative3. Treat problems as a gift4. Go with an open mind5. India will be hard work

© Stephen Manallack 2012

Why not take action?

Indian thinker Rabindranath Tagore is the inspiration to action:

“You can’t cross the sea merely by standing and staring at the water.”