Conversations about Impact in Documentary

Patricia AufderheideAmerican UniversityVisible Evidence 2015

•You can’t measure the impact of art!•We need better tools to

measure impact!•We need better theory to

measure impact!

SOPA/PIPA coverage between 2010 and 2012: http://cyber.law.harvard.edu/research/mediacloud/2013/mapping_sopa_pipa/ 

• Impact defined too narrowly

• Key terms politicized • Awards/promotions

lock meaning• Typologies siloed

THANK YOU!

Be in touch at

paufder@american.edu