BY RICARDO VIGIL - KU AHMAD SYAFIQ

About AUDI

German automobile manufactur

er

Headquarters in

Ingolstadt, Germany

Produced in 12

facilities, around the

world

Shareholders

AUDI AG

Volkswagen AG

99,55%

Public Investors

0,45%

AUDI Brands

AUDI DUCATI

LAMBORGHINI

Vision – Mission - Goals

2014’s AUDI Markets

10%50%

29%+13,5

%

-0,9%

+21,2%

1.575.500 Total units

+8,3%

We define Innovation

10.000 Employees in technical development

AUDI Electronics VentureSoftware development – Partnerships - Cooperation

Research & Development and cooperation along the value chain.

Convey Audi lifestyle, philosophy and experience.

More fans, more sales

AUDI City experiences

Beijing – Berlin - London

Sponsorship of events

Luxury Brand Sales in China in 2013

AUDI BMW MERCEDES VOLVO CADILLAC0

100,000

200,000

300,000

400,000

500,000

600,000

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%

2013 Sales Year on Year Growth

Pushing Asian markets

China US Germany UK Italy00.5

11.5

22.5

33

2.33

1.070.6

0.35

Principal markets for premium cars for 2020

(Millions)

Pushing Asian markets

Strong dealer network. One more dealership each week.

2009 2010 2011 2012 2013 2017050

100150200250300350400450500

160 180 200

300350

500Dealerships in China

COMPETITIVE ADVANTAGES

Strong brand portfolio

Strong brand image

Economies of scope with

VW

Innovative culture

COMPARATIVE ADVANTAGES

Plants are able to produce hybrid

vehicles

Headstart of 2 decades in China

External AnalysisPolitical

Tax credits for HEV’s

No bailout

Rising tax rates

Economical

Global recession

Currencies changes

Emerging markets

External AnalysisSocial

Older population, more wealth

Baby boom market

Change customer structures

External AnalysisEnvironmental

Importance of fuel economy

Customer concerned with their footprint

Sustainability in production

SWOT

SWOT

PORTER’S FIVE FORCES

LEADERSHIP

Prof. Rupert Stadler-Chairman of the board of management

Luca De Meo-Board Member for Sales and Marketing

Dr.-Ing. Hubert Waltl-Board Member for Production

LEADERSHIP

Prof. Dr.-Ing. Ulrich Hackenberg-Board Member for Technical Developement

Prof. h. c. Thomas Sigi-Board Member for Human Resources

Axel Strotbek-Board Member for Finance

LEADERSHIP

70,000 employeesCulture of trust

Employees feels comfortable to develop creativity

Interactive channels of communications

Development in a personal way

Thank you!